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Mobile and Car Buying in the UK

Posted Dec 1, 2020

Around the world, consumers are becoming more dependent on their mobile devices to make purchases of all types. Shopping for everyday items on phones has been normalized for years but consumers are just starting to buy big-ticket items online, including cars. As usage continues to increase, smartphones have become an important part of the car…

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Christmas Shopping in the UK

Posted Dec 5, 2019

Christmas is approaching quickly so consumers around the world are already preparing for the festivities. Since we do everything on our smartphones these days, it would only make sense that we would also do our gift shopping on our mobile devices as well. To better understand shoppers’ behavior and preferences, we conducted our annual Holiday…

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Under the Microscope: Mobile Gaming in the UK

Posted Dec 11, 2018

Our Under the Microscope series continues, this time searching for the trends and preferences with mobile gamers in the UK. Whether it’s demographic data or behavioral data, this study dives into everything you need to know about gamers in this region. We partnered with On Device research to conduct the survey, which yielded some interesting…

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AdColony Receives IAB UK Gold Standard 1.0 Certification

Posted Jun 21, 2018

AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…

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UK Spotlight: ‘Tis the Season for Mobile Shopping

Posted Sep 26, 2014

We like to keep our fingers on the pulse of all things mobile here at AdColony, and we felt a big beat this week after reading eMarketer’s latest predictions for how mobile users in the UK will approach the upcoming holiday season.

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