MM 1014 Blog Header

Mobile Monday: Games and APAC Lead Worldwide Mobile Growth

Posted Oct 14, 2019

Although iPhone sales have slowed down in the last year, tons of apps have seen continued growth as users across the globe become more and more mobile-savvy. A recent report from Adjust charted growth and retention for apps released in 2018 and revealed that Asia-Pacific is the fastest-growing region. Additionally, gaming apps continue to dominate…

Read more
MM-0826-Blog Header

Mobile Monday: Google Play Launches Redesign, In-App Ad Impressions Grow 26%

Posted Aug 26, 2019

Fraud has been a significant concern for mobile apps and the industry has been working to maintain quality and transparency. A report from Pubmatic revealed that strides in combating app fraud and in-app growth led to an increase of in-app ad impressions. Meanwhile, Google Play’s revamped interface makes it easier for users to find games….

Read more
MM-0812-Blog Header

Mobile Monday: Why Brands Should Try Rewarded Video, Fyber’s New FairBid Platform

Posted Aug 12, 2019

When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…

Read more
MM-5-20-Blog Header

Mobile Monday: Mobile Video Fuels Record Digital Ad Spend

Posted May 20, 2019

Two recent studies have confirmed the undeniable power of mobile video. Digital advertising spend in the United States was reported as exceeding $100 billion for the first time, thanks to mobile video. Meanwhile, a study suggests that 5G connection speeds will further accelerate mobile ad spend. Get all the details in this week’s Mobile Monday!…

Read more