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Event Preview: Huddle AMEA and Russia

Posted May 15, 2019

Connect with the brightest stars in tech and media at Huddle AMEA & Russia! Huddle is the premier regional conference hosted by global media and marketing company Mindshare and will take place May 22 – 25 in Bali. We are excited to be a silver sponsor for the event that is expected to host more…

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Mobile Monday: New Simultaneous Media Usage Estimates

Posted Nov 6, 2017

In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…

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Mobile Monday: Shifting Consumer Attention & Advertiser Budgets

Posted May 8, 2017

In this edition of Mobile Monday, we’re taking a look at the latest eMarketer report to uncover the top trends in consumer attention and how this is affecting advertiser budgets. Traditional Media’s Slow Decay As users now consumer over 12 hours of media per day, talks of consumption saturation have increased. As a result, the more…

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