Event Preview: MoPub Momentum 2018

Posted Nov 7, 2018

It’s almost time for #Momentum2018. Momentum is the ads monetization summit for today’s top mobile app publishers and it will be hosted by MoPub on November 8th in San Francisco, California. Leading publishers, ad network partners, and measurement and analytics experts will gather here to share knowledge for increased monetization success. Turn emerging industry challenges…

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Creative Showcase: Sony Xperia XZ2

Posted Nov 2, 2018

In this edition of the Creative Showcase, we’re taking a look at the U.K.’s first Aurora™ Interactive HD Mobile Video unit, Sony Xperia XZ2, and why it was such a hit! How it Worked The Sony Xperia XZ2 campaign was created with the senses in mind. Consumers were able to interact with the video and…

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Mobile Monday: App Store Optimization & Mixed Reality

Posted Jul 30, 2018

YellowHead is known for its expertise in app store optimization (ASO). Now, the Israel-based company is launching a data visualization platform for ASO which can help developers gain better results from ads. App Store Optimization Obtaining mobile users by optimizing the way an app can be discovered in the App Store is just another way…

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Mobile Monday: Progressive Web Apps & the User Experience

Posted Oct 23, 2017

In this edition of Mobile Monday, we’re exploring how publishers can improve their mobile user experience, from following Wired’s lead & investing in a progressive web app to more closely monitoring their user experience rating. Wired’s Progressive Web App Push Understanding that an enjoyable and seamless user experience is essential to hook consumers on any…

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6 Steps to Optimize Your 3.2.1 SDK Integration

Posted Sep 14, 2017

In preparation for the launch of iOS 11 next week, the AdColony 3.2.1 SDK is now available with numerous user experience and monetization improvements. To streamline the integration process, check out this handy checklist: Integration Checklist Check your orientation. For an optimal integration, follow our documentation around configuring supported orientations. Please note that restricting an…

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Elevating the User Experience with SDK 3.2

Posted Aug 29, 2017

The mobile user experience is better than ever with version 3.2 of the AdColony SDK. Designed with both the mobile publisher and user in mind, the new SDK is iOS 11 & Android Oreo ready and offers numerous improvements, including: iOS 11 compatibility Enhanced skippability controls Convenient volume controls Enhanced security Improved ad relevance Post-install…

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Mobile Monday: Craving Data & Quick, Customized Content

Posted Apr 10, 2017

In this edition of Mobile Monday, we are examining how advertisers are craving — and purchasing — more audience insights than ever before, what this means for publishers, and why the push to customize content cannot lose sight of delivery speed. Craving Data As advertiser KPIs become more nuanced, it’s not surprising that they would…

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Mobile User Retention: The 5 Aspects of Apps Users Detest

Posted Feb 9, 2016

As mobile user retention becomes ever more critical for app publishers, so it is important to learn what users like— and dislike— to better accommodate and retain them. In this pursuit, a recent Business Insider report examined how the app download market will shift based on a study of 1,000 US mobile users. From the data,…

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