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When you’re growing your app, it’s important to make sure your user acquisition spend is going to the sources that are delivering value. Enter attribution providers. There are several large players in the space and Branch has been growing from strength to strength. We hear a lot of positive things from our clients about Branch,…
It should come as no surprise that measurement and accuracy are part of AdColony’s blood. Transparency is one of our core tenets and we like to surround ourselves with partners who think like we do. Adjust is one such partner. They’re called The Measurement Company for a reason. With offices in Berlin, San Francisco, New York, Sao…
With Apple’s iOS 10 gold master now available, there are two key changes that mobile publishers and advertisers should take particular note of: limit ad tracking and ATS compliance. Mobile advertisers will need to sync with their advertising & attribution partners to verify that their tracking solution is prepared, and mobile publishers will need to…