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In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…
Alcohol has been part of human existence for millennia: It has been used as an antiseptic, an anesthetic, and a social lubricant in nearly all human societies since Neolithic times. Even today, it is one of the most widely used recreational substances globally. But not all cultures embrace alcohol equally – it can vary greatly….
The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale. As mobile gaming has exploded because of the COVID-19 pandemic, it…
As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…
In the last year, we have seen an already burgeoning market reach new heights. Prompted by COVID-19 lockdowns, people were spending more time and money than ever before on mobile games. While this gained the attention of advertisers, there is still some confusion as to what kind of consumers play mobile games. At AdColony, we…
Compared to the last decades, the demand for vertical advertising has grown constantly. Apart from watching longer-form content, most video content is not watched horizontally by users. People hold their phones vertically almost all the time and mobile apps such as mobile games have responded to this universal preference with vertical-only ad format content. As…
Much has been said lately about the Millennial and Gen Z generations and how they behave as consumers. While it seems easy to place people in their respective generational boxes, there are still those that don’t really fit within those groups. Consumers in the 35-44 range are an older subset of the Millennials and the…
If your first phone was a Nokia, your first computer was a Commodore 64, or the first note that you sent your crush was written by hand (vs. a series of emoji-laden texts), then you are part of the group that some call “Xennials” and others call the “Oregon Trail Generation.” Xennials often see themselves…
Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…
Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. They are ever-present online, from messaging to social networks, and their smartphone is an extension of themselves in a way that previous generations will…