Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

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Top Advertisers Share Latest App Install Marketing Trends

Posted Nov 3, 2016

How do the top mobile marketers maximize the performance of their app install campaigns to rise above the noise and acquire high quality, loyal users at scale? Which channels do they turn to, what’s changed in 2016, and what are they most excited for leading into 2017? To find out, AdColony recently surveyed marketers at…

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