Who is the American Mobile Gamer Blog Header

Who is the American Mobile Gamer?

Posted Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…

Read more
10 Brands Blog Header

10 Brands Leveraging Mobile Advertising in APAC

Posted Apr 30, 2020

Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…

Read more
Best Practices 2020 Blog Header

Best Practices 2020

Posted Feb 3, 2020

Throughout the past decade, the demand for advertising has grown consistently. According to Zenith Media, global ad spend is forecasted to rise by 4.3% in 2020. Gaming has already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. With over 2.2 billion…

Read more

Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

Read more