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How Consumers Use Mobile Devices During the Big Game

Posted Jan 26, 2021

After a holiday season unlike any other, the biggest sports and advertising day of the year is also expected to look very different. With the pandemic still very much present in the United States, many were left wondering if the Super Bowl would even take place this year. It certainly won’t look the same as…

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The Big Game is Sunday – What Brands Should Know

Posted Jan 31, 2020

While millions of people are getting ready for their annual NFL championship parties this Sunday, brands are eagerly waiting to see how their advertising efforts and spends will pan out. It’s been the biggest annual event in both television and advertising for decades, but living in the digital era has changed the way we experience…

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Mobile Activity During the Big Game

Posted Jan 21, 2020

Super Bowl LIV is coming up soon and football fans (and brands) are gearing up for the biggest sports event of the year and also one of the biggest moments in the year for the advertising industry. The game this year will be held on Sunday, February 2nd in Miami, FL. Since mobile devices are…

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Mobile Monday

Posted Feb 9, 2015

This week in mobile, we are taking a look at paid app purchase projections, what mobile gaming’s Super Bowl sweep means, and how Under Armour is paying to have a better understanding of your fitness goals through two new mobile app acquisitions. 

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Mobile Monday

Posted Feb 2, 2015

This week in mobile, we are taking a look at mobile games to be featured in a Super Bowl commercial, brands who successfully activated through social and mobile during the big game, and the latest trends in user acquisition.

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