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Under The Microscope: Mobile Gaming in Argentina

Posted Feb 10, 2021

It’s no surprise that as people continue to be stuck at home, more and more consumers are looking to mobile gaming for entertainment and stress relief. However, it is important to recognize that these mobile gamers differ from country to country. Looking at the behaviors and interests of mobile gamers in Argentina can help advertisers…

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Valentine’s Day Survey — Highlights from EMEA & LATAM

Posted Feb 8, 2021

The most romantic day of the year is just around the corner. Couples are waiting to feel the love in the air and freshen the feelings of their loved ones especially during these days that the world has been going through. All over the world couples are eagerly waiting for Valentine’s Day to make their…

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Brand Safety Across LATAM

Posted Nov 16, 2020

Whether it’s monitoring a brand’s presence or re-evaluating platforms to advertise in, brands are becoming more proactive when it comes to protecting their image. No matter where users are online, user-generated content is a huge part of everyone’s mobile experience. With unverified content everywhere online, brand safety is becoming even more difficult to maintain and…

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Under The Microscope: Mobile Gaming in Latin America

Posted Aug 5, 2020

AdColony’s Under the Microscope series highlights the different kinds of mobile gamers from all over the world. One of the world’s fastest-growing gaming markets is Latin America. In the past few months, we’ve featured survey results from Colombia, Mexico, and Brazil. In this edition, we’ll be looking at Latin America as a whole and the…

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Mobile Games Fulfill the Longing for Sports in the COVID-19 Era

Posted May 4, 2020

Social isolation caused by the COVID-19 epidemic has influenced the whole world. In recent times, consumers have had to change and suspend habits, preferences, and hobbies in our daily lives including sports-related events. The postponement of all sports leagues, European football championships, and the Olympics has left people longing for the excitement of sports, and…

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Under the Microscope: Mobile Gaming in Mexico

Posted Apr 16, 2020

Mexico is one of the leading markets for mobile gaming. According to Statista, the country ranks fifth in user penetration (28%) and eighth in revenue which is expected to reach $741 million by the end of the year. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research…

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Coronavirus Impact Survey – Updated Highlights from EMEA & LATAM

Posted Apr 2, 2020

While people around the world are being encouraged to stay at home to ensure their health, the COVID-19 outbreak has radically changed their daily lives and preferences around the world. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. AdColony has been surveying users periodically to gain insights…

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Coronavirus Impact Survey – Highlights from EMEA & LATAM

Posted Mar 23, 2020

For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes.  AdColony…

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Under the Microscope: Mobile Gaming in Brazil

Posted Feb 6, 2020

If you’ve been keeping up with our “Under the Microscope” series, then you’re well aware of the fact that mobile gamers range across the board in terms of diversity. Demographics, preferences, and habits differ from one person to the next, making these audiences very important for advertisers to consider. In this week’s edition, we’re diving…

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Under The Microscope: Mobile Gaming in Argentina

Posted Oct 25, 2019

Video games have already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. The spending power of mature markets like China and the United States are often talked about, but emerging markets in Latin America are making big contributions to steady growth….

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