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Father’s Day Shopping Survey 2022 – Highlights from EMEA & LATAM

Posted May 30, 2022

Father’s Day is a widely popular holiday globally and honors the role of fathers play in the lives of their children. Father’s Day may be celebrated on different dates in different regions but is celebrated similarly, usually giving gifts and family activities. With that in mind, as Digital Turbine, we asked consumers about their purchasing…

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Mother’s Day Shopping Preferences — Highlights from EMEA & LATAM

Posted Apr 12, 2022

With everything they do, mothers deserve to feel special by their loved ones. That’s why people all around the world celebrate Mother’s Day in different ways to honor the mother figures in their lives. To express how important they are, the majority of people buy gifts in hopes of seeing a  smile on their mom’s…

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M-Commerce Opportunities During Easter in EMEA & LATAM

Posted Mar 15, 2022

As Spring approaches, Easter is one of the first major family holidays of the year. Many consumers have already started to look to update and personalize their habits around shopping Easter sales, and for Easter gifts in regions where they’re common – not just candy! Many consumers are aware that mobile shopping provides easy navigation…

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Valentine’s Day Survey 2022 — Highlights from EMEA & LATAM

Posted Jan 25, 2022

Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online shoppers for Valentine’s Day which means brands should focus on mobile interaction with well-applied and personalized message associations. ​​To clarify how big of an impact…

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Ad Reaction & Attention Survey — Highlights from EMEA & LATAM

Posted Dec 7, 2021

For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey.  While advertisers are in constant competition to promote and market their own apps, products, or services, during…

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Consumer Behavior & Shopping During Christmas — Highlights from LATAM

Posted Nov 24, 2021

As the pandemic is (hopefully) starting to disappear from our lives, people want to leave the suffering days and welcome the merry spirit of the New Year! While Christmas jingles are starting to be heard, consumers in LATAM are already getting prepared for the festivities leading up to 2022. Since smartphone usage has been keeping…

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Mobile Gaming Research Highlights – EMEA & LATAM

Posted Oct 12, 2021

The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale.  As mobile gaming has exploded because of the COVID-19 pandemic, it…

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Under The Microscope: Mobile Gaming in Latin America

Posted Oct 6, 2021

Mobile gaming usage grew exponentially in the past year, and that growth is only set to continue to rise in Latin America and countries all over the world. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the unique behaviors…

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Under The Microscope: Mobile Gaming in Colombia

Posted Sep 22, 2021

Consumers all over the world have turned to mobile and games on mobile, specifically, over the last year to provide fun and entertainment, and consumers in Colombia are no different. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the…

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