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Mother’s Day Survey – Highlights from EMEA & LATAM

Posted May 5, 2021

The most precious day for mothers is just around the corner. Daughters, sons, and fathers are growing impatient to capture the hearts of the mothers in their lives and give them a bit of love especially during these days while the world is still fighting against the pandemic. All over the world families are counting…

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Under The Microscope: Mobile Gaming in Brazil

Posted May 5, 2021

In the past year, the mobile gaming industry has seen exponential growth. This new love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and…

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Mobile Behaviors During Easter Holiday Europe & LATAM

Posted Mar 30, 2021

It’s time for a change of seasons and a fun and engaging holiday comes with it in the most needed time. Who doesn’t love impressing their friends and loved ones with a great turn of gifts during these tough days? While the whole world is waiting for the Easter holiday to make their loved ones…

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Social Media vs Mobile Games

Social vs. Games: Ad Comparison Survey – Highlights from EMEA & LATAM

Posted Mar 8, 2021

As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….

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Under The Microscope: Mobile Gaming in Argentina

Posted Feb 10, 2021

It’s no surprise that as people continue to be stuck at home, more and more consumers are looking to mobile gaming for entertainment and stress relief. However, it is important to recognize that these mobile gamers differ from country to country. Looking at the behaviors and interests of mobile gamers in Argentina can help advertisers…

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Valentine’s Day Survey — Highlights from EMEA & LATAM

Posted Feb 8, 2021

The most romantic day of the year is just around the corner. Couples are waiting to feel the love in the air and freshen the feelings of their loved ones especially during these days that the world has been going through. All over the world couples are eagerly waiting for Valentine’s Day to make their…

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Brand Safety Across LATAM

Posted Nov 16, 2020

Whether it’s monitoring a brand’s presence or re-evaluating platforms to advertise in, brands are becoming more proactive when it comes to protecting their image. No matter where users are online, user-generated content is a huge part of everyone’s mobile experience. With unverified content everywhere online, brand safety is becoming even more difficult to maintain and…

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Under The Microscope: Mobile Gaming in Latin America

Posted Aug 5, 2020

AdColony’s Under the Microscope series highlights the different kinds of mobile gamers from all over the world. One of the world’s fastest-growing gaming markets is Latin America. In the past few months, we’ve featured survey results from Colombia, Mexico, and Brazil. In this edition, we’ll be looking at Latin America as a whole and the…

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Mobile Games Fulfill the Longing for Sports in the COVID-19 Era

Posted May 4, 2020

Social isolation caused by the COVID-19 epidemic has influenced the whole world. In recent times, consumers have had to change and suspend habits, preferences, and hobbies in our daily lives including sports-related events. The postponement of all sports leagues, European football championships, and the Olympics has left people longing for the excitement of sports, and…

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Under the Microscope: Mobile Gaming in Mexico

Posted Apr 16, 2020

Mexico is one of the leading markets for mobile gaming. According to Statista, the country ranks fifth in user penetration (28%) and eighth in revenue which is expected to reach $741 million by the end of the year. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research…

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