iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies

Posted Feb 1, 2021

Apple has put privacy at the core of its value proposition for consumers. Its previously delayed requirements around device ID opt-ins and announced during World Privacy Day in January that it would begin requiring compliance in Spring 2021 across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth…

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Mobile Monday: Apple says App Tracking Transparency to Launch in ‘Early Spring’, Among Us and Hypercasual Titles Lead the Top Game Downloads

Posted Jan 31, 2021

January 28 is known as Data Privacy Day in an effort to raise awareness and promote privacy and data protection best practices. Apple commemorated the day giving an update on the much anticipated App Tracking Transparency feature which is now set to be enabled in early spring. Meanwhile, hypercasual games and Among Us, in particular,…

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AdColony Receives IAB UK Gold Standard 2.0 Certification

Posted Jan 7, 2021

AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…

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Get Your iOS 14 Nutritional Label Ready

Posted Nov 19, 2020

One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…

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Event Preview: iOS 14 Privacy Check-in for Publishers

Posted Oct 19, 2020

Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn’t mean they can rest easy – change is still coming, get the details – and the details on how to preserve your monetization in the new age of privacy. Join us for a…

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Get iOS14 Support with SDK 4.4

Posted Sep 29, 2020

The AdColony 4.4 SDK is available for download! The latest update supports the recently released iOS 14, including support for some great new features for developers and advertisers, and builds on the groundwork for Apple’s privacy changes coming in 2021. What makes this SDK better than ever? Check out some of the changes and new…

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The CYA Privacy Checklist (For Developers)

Posted Aug 13, 2020

It’s official: Privacy is a big deal. In just the past five years, it has gone from something mobile game developers could handle with just a little common sense and some basic precautions to something that warrants much more concern – and resources.  If you are a sizeable mobile publisher with a law firm on…

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