The CYA Privacy Checklist (For Developers)

Posted Aug 13, 2020

It’s official: Privacy is a big deal. In just the past five years, it has gone from something mobile game developers could handle with just a little common sense and some basic precautions to something that warrants much more concern – and resources.  If you are a sizeable mobile publisher with a law firm on…

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From GDPR to CCPA: A Guide to Global Privacy Laws

Posted Jul 30, 2020

In the digital age, businesses rely on data collection to communicate, advertise, and sell to consumers. As a result, there has been a heightened focus on the protection of users’ data and privacy laws have been enacted all over the world. Failure to comply with these laws can lead to tough consequences including fines and…

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More Transparency and Privacy Support with SDK 4.2

Posted Jul 13, 2020

The AdColony 4.2 SDK is now available for download! With improved transparency features, this version makes it even easier for publishers to easily adapt to the latest privacy regulations and increase fill rates. What makes this SDK better than ever? Check out some of the changes and new features below! SDK 4.2 Features New Privacy…

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Contact Tracing Apps and Consumer Privacy

Posted Jul 10, 2020

The persistent global spread of COVID-19 has created an immediate need for tracking the virus’ spread. Governments, health authorities, and tech companies worldwide are currently using technology and data collection to help identity, track, and contain the virus, as well as anticipate future outbreaks. Contract tracing apps are starting to pop up in some countries…

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Apple’s iOS 14 Privacy Changes — What You Need to Know

Posted Jul 2, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. With its WWDC announcement last week, Apple has placed the responsibility of consent on developers with a modal to track users or…

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The Article 17 Series Part 3: Privacy for Mobile Developers

Posted Jun 9, 2020

In our series on privacy with tech company privacy attorney and expert Alan Chapell, we’ve taken a look at both the history and future of privacy. But what does this mean for developers and publishers? In this final feature, Chapell shares where this is all going, so app publishers can anticipate these changes and get…

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CCPA Enforcement is Coming Soon — Are You Ready?

Posted Jun 4, 2020

In recent years, consumers’ growing concerns regarding digital privacy have prompted legislators to pass policies to protect their data. The General Data Protection Regulation (GDPR) went into effect in 2018 and not only affected organizations and residents in the European Union but created a massive shift for companies around the world. As you may know,…

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The Article 17 Series Part 2: Privacy in 2020 – and beyond

Posted May 26, 2020

In the first of our series on privacy with tech company privacy attorney and expert Alan Chapell, we took a look back at the history of privacy issues and the legislation impacting our daily lives and our industry. This week, we look at the present and future of privacy. Digital privacy is the #1 most…

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The Article 17 Series Part 1: How Did We Get Here?

Posted May 11, 2020

Digital privacy is the #1 most important issue in the mobile advertising industry today, and it will be over the next five years. Yet it’s the topic that most of us know the least about. The Article 17 series takes a look at privacy considerations for mobile publishers and advertisers together with Alan Chapell, founding…

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