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AdColony Receives IAB UK Gold Standard 2.0 Certification

Posted Jan 7, 2021

AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…

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Get Your iOS 14 Nutritional Label Ready

Posted Nov 19, 2020

One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…

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Event Preview: iOS 14 Privacy Check-in for Publishers

Posted Oct 19, 2020

Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn’t mean they can rest easy – change is still coming, get the details – and the details on how to preserve your monetization in the new age of privacy. Join us for a…

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Get iOS14 Support with SDK 4.4

Posted Sep 29, 2020

The AdColony 4.4 SDK is available for download! The latest update supports the recently released iOS 14, including support for some great new features for developers and advertisers, and builds on the groundwork for Apple’s privacy changes coming in 2021. What makes this SDK better than ever? Check out some of the changes and new…

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The CYA Privacy Checklist (For Developers)

Posted Aug 13, 2020

It’s official: Privacy is a big deal. In just the past five years, it has gone from something mobile game developers could handle with just a little common sense and some basic precautions to something that warrants much more concern – and resources.  If you are a sizeable mobile publisher with a law firm on…

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From GDPR to CCPA: A Guide to Global Privacy Laws

Posted Jul 30, 2020

In the digital age, businesses rely on data collection to communicate, advertise, and sell to consumers. As a result, there has been a heightened focus on the protection of users’ data and privacy laws have been enacted all over the world. Failure to comply with these laws can lead to tough consequences including fines and…

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More Transparency and Privacy Support with SDK 4.2

Posted Jul 13, 2020

The AdColony 4.2 SDK is now available for download! With improved transparency features, this version makes it even easier for publishers to easily adapt to the latest privacy regulations and increase fill rates. What makes this SDK better than ever? Check out some of the changes and new features below! SDK 4.2 Features New Privacy…

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Contact Tracing Apps and Consumer Privacy

Posted Jul 10, 2020

The persistent global spread of COVID-19 has created an immediate need for tracking the virus’ spread. Governments, health authorities, and tech companies worldwide are currently using technology and data collection to help identity, track, and contain the virus, as well as anticipate future outbreaks. Contract tracing apps are starting to pop up in some countries…

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