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Mobile Monday: One Year of AppTrackingTransparency and Privacy Protection on Android

Posted May 2, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the first year of AppTrackingTransparency and Google adding a safety section to the Play store. Learn all about these stories in this week’s…

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Highlights from GDC: Hosted Panel on UA and App Monetization

Posted Mar 30, 2022

Last week Digital Turbine and AdColony had the honor of hosting a panel during the Game Developers Conference in San Francisco – which was likely the first in-person event in a very long time for many people. After a warm and delicious breakfast, the first in three years for many of us, the panelists took…

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Mobile App User Behavior & Privacy Research 2021 – EMEA & LATAM Highlights

Posted May 31, 2021

In-app advertising, personalization, and analytics evolve each day since applications started to appear on our smartphones. The data we leave behind while watching mobile ads help marketers, brands, advertisers to track, reach, and target better accordingly. But at what level are users aware of how their data is being used? And most importantly are they…

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Mobile App User Behavior & Privacy Research 2021 – APAC Highlights

Posted May 25, 2021

As featured last week, AdColony conducted its Mobile App User Behavior & Privacy Research (USA) to find out how users respond to the mobile app advertising ecosystem and their behaviors and preferences when it comes to app privacy. App users in APAC countries are very unique country by country. We asked users in four major…

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Mobile App User Behavior & Privacy Research 2021 – USA Highlights

Posted May 19, 2021

Since Apple first announced AppTrackingTransparency, there has been constant speculation about how many people will opt-in to being tracked. iOS 14.5 finally dropped last month and since then, there have been varying reports of opt-in rates. While some of these reports may have shaken up industry optimists, it’s still too early to tell the whole…

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iOS 14.5 is Almost Here — Get Support with SDK 4.6.1

Posted Apr 20, 2021

The public release of iOS version 14.5 is coming next week, with Apple announcing their release candidate (RC) shortly after their “Spring Loaded” event. That means Apple’s privacy updates are coming with it. Apple will require all developers to begin requesting permission to share data and tracking, in addition, to support for SKAdNetwork to receive…

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iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies

Posted Feb 1, 2021

Apple has put privacy at the core of its value proposition for consumers. Its previously delayed requirements around device ID opt-ins and announced during World Privacy Day in January that it would begin requiring compliance in Spring 2021 across all Apple hardware — Macs, Apple TVs, Apple Watches, and most salient for the massive growth…

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Mobile Monday: Apple says App Tracking Transparency to Launch in ‘Early Spring’, Among Us and Hypercasual Titles Lead the Top Game Downloads

Posted Jan 31, 2021

January 28 is known as Data Privacy Day in an effort to raise awareness and promote privacy and data protection best practices. Apple commemorated the day giving an update on the much anticipated App Tracking Transparency feature which is now set to be enabled in early spring. Meanwhile, hypercasual games and Among Us, in particular,…

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