Mobile Monday: The Rise of App Support & Google Gameplay

Posted Mar 18, 2019

App extensions bring added functionality and features to your app, elevating the user experience and enabling tasks that can set you apart from others. IAB recently announced that the app-ads.txt extension is out of its beta stage, with the final version ready for adoption by app developers and programmatic media buyers alike. App-Ads.Txt Extension After…

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Mobile Monday: “Pause” Ads & 2019 Mobile Trends

Posted Dec 10, 2018

Cord-cutters and continuing to eat into traditional media companies’ pockets as ad spend drops, but can AT&T and Hulu’s latest innovation stem the tide of ad dollars from TV to mobile? Probably not if the trends detailed in eMarketer’s latest Mobile Trends report continue and they look set to, according to industry experts! Read on…

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