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Today we are exploring the people behind one of our products across all Digital Turbine offerings — Fyber Fairbid. Ihor Vashchenko, Product Manager, FairBid, is discussing his work process and past experiences, what we can do for monetization managers and publishing partners, waterfall optimization and automation, and more. Keep reading to learn more about this…
There are many aspects to consider when developing or enhancing an in-app monetization strategy. Each publisher and app needs a carefully thought-out mix of tactics in order to achieve success. If you are wondering how the major app publishers are tackling monetization, look no further. AdColony and Fyber reached out to their clients to gain…
With evolving technology, increased user activity, and a shift toward consumer privacy, it can be pretty challenging to keep up with the latest in mobile app monetization. There have been many predictions on the changing state of in-app advertising, but we still have yet to learn the full scope of the recent years’ effects. So…
Hypercasual is certainly one of the most downloaded genres in mobile gaming, which proved to be true especially during the lockdown last year. According to SensorTower’s Mobile Game Taxonomy Report, it reached 6.3 billion downloads, which accounted for one-third of the overall downloads in 2020. The hype doesn’t seem to be cooling down any time…
There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU (Daily…