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How Brands Can Survive During the COVID-19 Crisis

Posted Jul 7, 2020

Much has been made of the idea of a “new normal” both personally and professionally during the ongoing COVID-19 outbreak and upswing in some areas. Pressure on executives and leaders to make the right decision is key for their brand. Especially in this period, obtaining information from reliable sources makes it easier to adapt and…

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Brand Loyalty: What CPG Advertisers Should Know

Posted Jun 16, 2020

With their Coronavirus research hub, GlobalWebIndex provides updated information about the state of industries and social behaviour, as well as expectations of clients and the potential “new normal.” In their latest research for consumer packaged goods, they revealed key insights into how COVID-19 has disrupted the brand-consumer relationship and uncovered fact-based guidance on how CPG…

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10 Brands Leveraging Mobile Advertising in APAC

Posted Apr 30, 2020

Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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What Consumers Expect from Brands During COVID-19

Posted Mar 19, 2020

As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…

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The Car Buying Process and Mobile Usage ⁠— South Korea

Posted Mar 10, 2020

South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….

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Event Preview: Stream Indonesia 2019

Posted Apr 17, 2019

Looking for a different kind of conference? Stream Indonesia 2019 is the event for you! Join leaders from 300 brands and technology companies in Yogyakarta, Indonesia from April 25th to the 27th. The invitation-only event will welcome guests from the region including CEOs from global brands and start-ups, VCs, social entrepreneurs, publishers, and media professionals….

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2019 Update: How Does Brand Safety Impact Consumer Perception?

Posted Apr 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed – or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were…

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Digital Ad Spend Now #1 in the US; Mobile Gaming Still a Powerhouse

Posted Apr 9, 2019

If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…

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