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We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…
In the past several years, app developers have been fighting install fraud to prevent billions of advertisers’ dollars from being stolen Thankfully, increased awareness of the dangers of mobile ad fraud has led to the advancement of protection solutions. A new report says that gaming apps face a much lesser risk of install fraud than…
Mobile ad fraud continues to be a concern for app developers. As ad spending on mobile apps grows, so does digital ad fraud. While app developers are looking for companies they can trust, Adjust has proven themselves a worthy partner by sharing that they prevented 200 million fraudulent app installs in 2019 so far. Meanwhile,…
Earlier this year, IAB Tech Lab released the specification for app-ads.txt, a text file that a developer can upload to their website that lists the ad sources authorized to sell that app’s inventory. Anyone paying attention to the ads.txt standard shouldn’t have been surprised. App publishers who adopt this file can better control their inventory…
When looking at mobile advertising opportunities, brands cannot simply look for the correct apps and demographics to target. They also need to make sure that their ads are being shown in brand safe environments. A new study shows that there are high rates of brand safety incidents in mobile apps and breaks down the types…
Ad fraud has presented continuous challenges for the industry and it is exceptionally prevalent in the Asia-Pacific region. A new report touches on the developing mobile app market in APAC and why it is susceptible to fraud. Meanwhile, Harry Potter: Wizards Unite’s launch did not quite live up to the hype. Read all about it…
Mobile fraud is one of the biggest issues facing the digital advertising industry today, including mobile ads. With so many different types of fraud continually evolving, it can be difficult to keep up. Advertisers and publishers should be aware, because mobile fraud could cost them more than they realize. As the mobile performance ad industry…
AppsFlyer’s recent #FoolsNoMore initiative has pushed a number of facts about fraud into the limelight. There’s a number of facts and trends amongst mobile fraud featured in the report that showcase the ever-changing battle lines of fraudsters and the tactics used to fight them, but chief amongst them is the rise of the bots. As…