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Ford as a brand needs no introduction, but sometimes their newest products need to reach potential buyers! Ford continues to honor their legacy as they build the future and wanted to capture their target audience in South Africa, and promote the newest models of their iconic pick-ups the Stormtrak and the Raptor. About the Campaign…
AdColony is thrilled to announce that our mobile campaigns have received five awards from the MMA Smarties South Africa! Last week, our very own South Africa team have been nominated with innovative mobile campaigns by one of the most prestigious award organizations in the mobile industry. The winners were chosen from among hundreds of submissions…
Converse, an American shoe and apparel company, was looking to reach their youthful target audience in South Africa. In order to create a successful campaign, Converse partnered with AdColony and developed a gamified, interactive ad experience that would bring outstanding engagement rates, time spent with the brand, uplift, and more for Converse. About the Campaign…
Sprite, a leading soft drink for The Coca-Cola company, was looking to increase brand awareness of their new packaging in the South African region. In order to engage with their target audience, Sprite worked with AdColony to create a fun, interactive campaign that would increase brand awareness and time spent with Sprite. With this campaign,…
Over the last year, consumers all over the world were forced to stay home and find new forms of entertainment. Mobile devices, and specifically mobile games, became that new, fun form of entertainment for millions of people all over the world. But as people begin to return to their typical routines, they are not letting…
In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…
In this edition of the Creative Showcase, we’re seeing how AdColony Aurora HD Video™ with interactive elements can take a simple recharge on a prepaid phone to the next level for engagement and enjoyment by the mobile consumer. How it WorkedIn partnership with AdColony, Telkom South Africa served 30-second video ads to its target audiences…