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Success Story Converse

Creative Showcase: Converse

Posted Aug 26, 2021

Converse, an American shoe and apparel company, was looking to reach their youthful target audience in South Africa. In order to create a successful campaign, Converse partnered with AdColony and developed a gamified, interactive ad experience that would bring outstanding engagement rates, time spent with the brand, uplift, and more for Converse.   About the Campaign…

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Success Story Sprite

Creative Showcase: Sprite

Posted Aug 12, 2021

Sprite, a leading soft drink for The Coca-Cola company, was looking to increase brand awareness of their new packaging in the South African region. In order to engage with their target audience, Sprite worked with AdColony to create a fun, interactive campaign that would increase brand awareness and time spent with Sprite. With this campaign,…

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Under The Microscope: Mobile Gaming in South Africa

Posted Aug 11, 2021

Over the last year, consumers all over the world were forced to stay home and find new forms of entertainment. Mobile devices, and specifically mobile games, became that new, fun form of entertainment for millions of people all over the world. But as people begin to return to their typical routines, they are not letting…

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Under the Microscope: Mobile Gaming in South Africa

Posted May 27, 2020

In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…

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Creative Showcase: Telkom

Posted Aug 15, 2019

In this edition of the Creative Showcase, we’re seeing how AdColony Aurora HD Video™ with interactive elements can take a simple recharge on a prepaid phone to the next level for engagement and enjoyment by the mobile consumer. How it WorkedIn partnership with AdColony, Telkom South Africa served 30-second video ads to its target audiences…

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