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Under The Microscope: Mobile Gaming in Saudi Arabia

Posted Apr 21, 2021

Consumers are spending more time on their mobile devices, and within those mobile devices, they are playing mobile games. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world to better understand their digital…

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Mobile Behavior in MENA, KSA, and Egypt During Ramadan 2021

Posted Mar 23, 2021

As we all know, while we are greeting the month of Ramadan in 2021, it has become very difficult to share this joyful time with our loved ones on these pandemic days. To receive the most beautiful gifts and to cook the most delicious meals during the month of Ramadan, the usage of digital platforms…

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Under the Microscope: Mobile Gaming in Saudi Arabia

Posted Jan 23, 2020

The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…

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