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Creative-Showcase-AXE

Creative Showcase: Axe

Posted Sep 30, 2021

In this Creative Showcase, Axe wanted to bring awareness and engagement to their new deodorant which was prepared with their brand new dual-action technology. In order to create interaction with their target audience, Axe partnered with AdColony and their highly engaging Gamification ad format. With this format, Axe targeted consumers who played a game by…

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Creative Showcase: UIP Sonic the Hedgehog Movie

Posted Sep 23, 2021

UIP, Paramount Pictures holding company in the Philippines, was looking for a way to heighten awareness and drive box office sales for Sonic the Hedgehog – the 2020 action-adventure comedy based on the beloved Sega video game franchise. However, when Paramount released the movie trailer in 2019, the company faced a tsunami of negative buzz….

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Creative Showcase: Johnson & Johnson

Posted Aug 30, 2021

Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. While allegations claiming…

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Success Story Converse

Creative Showcase: Converse

Posted Aug 26, 2021

Converse, an American shoe and apparel company, was looking to reach their youthful target audience in South Africa. In order to create a successful campaign, Converse partnered with AdColony and developed a gamified, interactive ad experience that would bring outstanding engagement rates, time spent with the brand, uplift, and more for Converse.   About the Campaign…

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Success Story Sprite

Creative Showcase: Sprite

Posted Aug 12, 2021

Sprite, a leading soft drink for The Coca-Cola company, was looking to increase brand awareness of their new packaging in the South African region. In order to engage with their target audience, Sprite worked with AdColony to create a fun, interactive campaign that would increase brand awareness and time spent with Sprite. With this campaign,…

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Success Story Evyap Duru Hydro Shower Gel

Creative Showcase: Evyap Duru Hydro Shower Gel

Posted Aug 5, 2021

In this Creative Showcase, we are looking at an engaging campaign in Turkey. The well-known Evyap brand, the pioneer of personal care products in Turkey, keenly promotes its Duru Hydro Pure Shower Gel. Evyap took the shower experience to another level with Hydro Pure Aloe Vera Shower Gel, letting the skin breathe by being purified…

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M&S Creative-Showcase

Creative Showcase: Marks & Spencer

Posted Jul 8, 2021

Marks & Spencer, a multinational retailer, was looking to increase awareness and downloads of their Sparks program and app that offer special rewards and perks for members. In order to achieve this goal, Marks & Spencer partnered with AdColony to create a campaign that would allow for engagement with their target audience within the landscape…

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Gordon's Gin Creative-Showcase

Creative Showcase: Gordon’s Gin

Posted May 20, 2021

Gordon’s Gin wanted to bring people together and create a magical, virtual event with their livestream concerts that would feature six different artists. In order to generate awareness of their upcoming concerts, Gordon’s Gin partnered with AdColony to create an interactive Dynamic End Card that would encourage the target audience to get tickets to the…

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Creative Showcase ActiveX

Creative Showcase: Evyap Activex Augmented Reality Campaign

Posted May 6, 2021

In this Creative Showcase, we are looking at the engaging Activex Augmented Reality campaign in Turkey. The well-known Evyap brand, the pioneer of hygiene, shaving, and personal care products in Turkey, sought to promote its Activex Antibacterial Hand Cleansing Gel. Especially in these hygiene demanding days, they wanted to provide effective protection of hands against…

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Creative-Showcase-A101

Creative Showcase: A101 Brand Image

Posted Mar 11, 2021

In this Creative Showcase, we are looking at the engaging A101 Brand Image campaign in Turkey. Well-known A101, which is one of the biggest supermarket chains in Turkey, sought to celebrate the opening of its 10,001st  store by using the superiority of mobile advertising. With AdColony’s Instant-Play™ HD Video and Dynamic End Card technologies, A101…

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