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Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…
Today we’re thrilled to announce that after a multi-week voting process, with over 10,000 votes from Adweek’s readership of leading brands and agencies, we’re taking home the award for “Best Mobile Ad Network” from the 2021 Adweek Readers’ Choice: Best of Tech awards! The industry-renowned trade publication asked its readers to recognize the top providers…
Gaming is today’s primetime – and there has never been a better year than this one to prove it. Last week AdColony’s SVP of Strategy & Business Development Matt Barash dove into the results from our Modern Mobile Gamer: A Study of Everything report with DISQO. Hosted by Adweek, the overview of our study and…
AdColony is proud to announce that we have received the award for “Best Mobile Ad Network” from the 2019 Adweek Readers’ Choice: Best of Tech awards. The renowned trade publication for the advertising and marketing industry asked its readers to recognize the top providers across 24 categories of advertising and marketing technology. The Readers’ Choice…
The global gaming market has been a huge moneymaker for decades but has experienced a surge because of mobile games in recent years. Early smartphone adopters from China, Japan, and the United States have been fueling gaming revenue for the past few years. This week we look at the big numbers mobile games have been…
In this edition of Mobile Monday, we’re examining what lessons can be gleaned from the 14 publishers honored as the “hottest voices on the internet” by Adweek. While the new hot list of publishers cultivated by the Adweek staff includes honorees across numerous categories, a few unifying characteristics are discernible. Focused Content While the temptation…
Getting an ad campaign up and running takes a lot of creativity, problem-solving and collaboration between teams and partners at the company level. Just ask all the diligent creative minds and data analysts at AdColony. Sharing this passion with the world is what inspires us to achieve the best results. Earning recognition is a cherry…
In this edition of Mobile Monday, we’re getting reading for Advertising Week as well as taking a look at the types of live digital video content most likely to appeal to consumers. Advertising Week New York Advertising Week New York kicks off today at numerous venues throughout NYC. While the actual calendar of events may…
In this edition of Mobile Monday, we are taking a look at what two campaigns featured in Adweek’s latest list of best media plans tells us about mobile’s ability to reach consumers in those innocuous, in-between moments as well as what the rise of mini-documentaries means for mobile video content consumption. Adweek Honors Top Media…
Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….