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Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot

Posted Sep 19, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on AppsFlyer’s new conversion tool, AdColony shares how smaller brands are diversifying media spends, and Fyber spotlights casino games emerging as the second-highest revenue-generating genre. Check out Mobile Monday…

Mobile Monday: Crash Bandicoot: On the Run Reaches 33 million Downloads, App Tracking Opt-in Higher Than Anticipated

Posted Apr 18, 2021

The mobile advertising sector has been intently waiting on Apple’s imminent iOS update to drop any day. While ad tech and publishers have been preparing for the worst, some research suggests that the outlook might be more hopeful than anticipated. Appsflyer’s recent data shows that opt-in rates could be 41%, much higher than previously predicted…

Mobile Monday: Non-gaming Apps Face Greater Risk of Install Fraud, Mobile is the Biggest Driver of Growth

Posted Aug 2, 2020

In the past several years, app developers have been fighting install fraud to prevent billions of advertisers’ dollars from being stolen Thankfully, increased awareness of the dangers of mobile ad fraud has led to the advancement of protection solutions. A new report says that gaming apps face a much lesser risk of install fraud than…

AppsFlyer Forecasts Global App Install Ad Spend to Double by 2022

Posted Apr 14, 2020

Mobile devices connect over 3.5 billion people around the world digitally and the other half of the global population is gradually becoming a part of this community as mobile users in many developing countries like China, India, Indonesia, even Africa are significantly increasing. The number of mobile app downloads is expected to increase by 21%…

Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer! Kochava Traffic…

Mobile Monday: Adjust Launches Control Center for Ad Management, Global App Install Ad Spend to Reach $118 By 2022

Posted Feb 23, 2020

If you’ve been attached to your smartphone for years, you might be surprised to find out that the majority of the population in the developing world still does not own smartphones. While smartphone adoption rises, app download numbers are growing in massive numbers. As a result, app install ad spends are expected to grow by…

Mobile Monday: Number of Hyper-casual Games in App Stores Up 170%, Holiday Mobile Shopping to Increase By 24% This Year

Posted Dec 2, 2019

The biggest holiday shopping event is almost at an end and sales are expected to be huge this year. Revenue from Thanksgiving Day, Black Friday, and Cyber Monday are all expected to grow by double digits thanks in large part to mobile shopping. Meanwhile, the growing popularity of hyper-casual games has changed the way developers…

Event Recap: LevelUp with AppsFlyer and Remerge

Posted Nov 26, 2019

Last week, AdColony EMEA partnered with our friends at AppsFlyer & Remerge to host LevelUp at AppsFlyer’s office in Tel Aviv, Israel. Mobile game marketers from the region were invited to this brunch and learn to expand hear about the latest trends from industry experts. After a delicious brunch, the speaking event started with a…

Mobile Monday: Harry Potter: Wizards Unite’s Debut, APAC’s App Install Fraud

Posted Jul 1, 2019

Ad fraud has presented continuous challenges for the industry and it is exceptionally prevalent in the Asia-Pacific region. A new report touches on the developing mobile app market in APAC and why it is susceptible to fraud. Meanwhile, Harry Potter: Wizards Unite’s launch did not quite live up to the hype. Read all about it…

Highlights from the AppsFlyer Performance Index & App Advertising Leaderboard

Posted Mar 22, 2019

If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…

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