Highlights from the AppsFlyer Performance Index & App Advertising Leaderboard

Posted Mar 22, 2019

If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…

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Performance & Power Rankings — AppsFlyer & Mobbo on AdColony

Posted Sep 28, 2018

It’s technically Fall in the Northern Hemisphere, though you wouldn’t know it from our LA offices (our New York and London offices are a different story) and that means it’s performance and power ranking time from some of the largest players in the mobile space. As always, AdColony’s strengths are there for all to see….

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The Default Position

Posted Apr 17, 2018

Mobile fraud is one of the biggest issues facing the digital advertising industry today, including mobile ads. With so many different types of fraud continually evolving, it can be difficult to keep up. Advertisers and publishers should be aware, because mobile fraud could cost them more than they realize. As the mobile performance ad industry…

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Ghosts in the Machines — Mobile Fraud and the Rise of Bots

Posted Apr 3, 2018

AppsFlyer’s recent #FoolsNoMore initiative has pushed a number of facts about fraud into the limelight. There’s a number of facts and trends amongst mobile fraud featured in the report that showcase the ever-changing battle lines of fraudsters and the tactics used to fight them, but chief amongst them is the rise of the bots. As…

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Mobile Monday: Fools No More — AppsFlyer Fires Back at Fraudsters

Posted Apr 2, 2018

This Mobile Monday, we’re taking an extensive look at AppsFlyer and Protect360’s State of Mobile App Install Fraud report for Q1 2018. Yesterday may have been April Fools’ Day but their latest report takes a bold stand against fraud with data and analysis across their extensive network. AppsFlyer as declared mobile markers should be “Fools No…

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Seven Perks of Fraud Prevention

Posted Jan 30, 2018

Advertisers deserve better. While honest partners are working diligently to combat and prevent ad fraud, others are simply dragging their feet, which does the entire ecosystem a disservice. After all, when ad fraud prevention is improved, so is overall ad effectiveness. To quantify the benefits of improved ad fraud prevention, Appsflyer and Forrester recently conducted…

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AdColony Ranked a Top Choice for App Install ROI & Quality

Posted Oct 24, 2017

Acquiring quality users at scale isn’t easy, and mobile marketers often turn to multiple advertising partners to meet their campaign KPIs. To help advertisers find the best partners, mobile attribution company AppsFlyer regularly publishes their indexes of the top ad platforms. Today, the company released their H1 2017 Performance Index, wherein AdColony was ranked as…

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Mobile Monday: Cyanogen & the AppsFlyer Performance Index

Posted Feb 22, 2016

In this edition of Mobile Monday, we are covering how Cyanogen’s Mod aims to move beyond apps on Android to drive deeper publisher integrations and the latest results from the AppsFlyer Performance Index Cyanogen Mod & Life Beyond Apps Described as an endeavor to separate the future of Android from Google, Cyanogen recently unveiled Mod,…

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AppsFlyer Index Reveals Stiff Competition for eCommerce, Travel and Utility Apps

Posted Oct 2, 2015

Competition for installs and user retention among eCommerce, Travel and Utility apps was fierce in Q3 according to a recent performance index released by AppsFlyer. As described in the report, the app store is flooded, leaving apps with “no room to breathe,” much less retain their users. Over 450 million installs across hundreds of apps…

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