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Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming

Posted Jun 20, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming…

Mobile Monday: Challenges for Mobile Advertisers, More Mobile Ad Spend, and Expansion of Super Apps

Posted Jun 13, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and…

2022 Marketing Trends: What Mobile Marketers Need to Know

Posted Feb 9, 2022

It is safe to say that the marketing landscape in 2022 is not what it was even a few years ago. Consumers are inundated with messaging virtually everywhere they look. They have grown more accustomed to ignoring the noise, so it is imperative that ads be attention-grabbing and personalized to the target audience. Rather than…

Partner Spotlight: Ads By Nimbus

Posted Jan 20, 2022

Ads By Nimbus is a mobile ad platform that delivers maximum monetization through unified and hybrid auctions for publishers and a seamless mobile advertising experience for users through top-of-the-line technology, all in one place. We caught up with our friends at Ads By Nimbus to learn more about what they offer, their ideas about mobile…

AdColony Receives 37 Nominations for the Marketing Magazine Group Mob-Ex Awards 2021

Posted Sep 29, 2021

We are thrilled to announce that our campaigns have been selected for 37 award nominations for the Marketing Magazine Group Mob-Ex Awards 2021! Nominations (and hopefully some wins!) are the best example of true collaboration across multiple teams, vendors and our partners, so we are extra delighted for everyone to receive 37 of them. Mob-Ex…

Partner Spotlight: BidShake

Posted Apr 29, 2021

A little over a year ago, BidShake was founded as a way to make mobile marketing, user acquisition, and campaign management simple and effective. Since then, they have worked to provide mobile apps and games data, reporting, campaign, and creative management, bidding automation, and more, all from one platform. They have grown immensely over the…

Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

Event Recap: LevelUp with AppsFlyer and Remerge

Posted Nov 26, 2019

Last week, AdColony EMEA partnered with our friends at AppsFlyer & Remerge to host LevelUp at AppsFlyer’s office in Tel Aviv, Israel. Mobile game marketers from the region were invited to this brunch and learn to expand hear about the latest trends from industry experts. After a delicious brunch, the speaking event started with a…

Event Preview: MMA Impact Vietnam 2019

Posted Oct 21, 2019

Industry leaders in mobile marketing will be gathering at MMA Impact Vietnam on 25 October 2019 at InterContinental Saigon, and will feature a packed agenda with a full day of speaking sessions, workshops, and networking to equip marketers with the knowledge to establish the right infrastructure to leverage on mobile. Tom Simpson (VP, Brand &…

AdColony Wins Seven Awards at MMA Smarties Turkey

Posted Oct 16, 2019

AdColony is proud to announce that our campaigns won seven awards at MMA Smarties Turkey! The winners were announced at the awards ceremony on October 14th at the Ritz Carlton in Istanbul. In addition to the awards for our campaigns, the team was honored to accept the prestigious award for Network of the Year. Mobile…

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