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Event Preview: MMA Impact Vietnam 2019

Posted Oct 21, 2019

Industry leaders in mobile marketing will be gathering at MMA Impact Vietnam on 25 October 2019 at InterContinental Saigon, and will feature a packed agenda with a full day of speaking sessions, workshops, and networking to equip marketers with the knowledge to establish the right infrastructure to leverage on mobile. Tom Simpson (VP, Brand &…

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AdColony Wins Seven Awards at MMA Smarties Turkey

Posted Oct 16, 2019

AdColony is proud to announce that our campaigns won seven awards at MMA Smarties Turkey! The winners were announced at the awards ceremony on October 14th at the Ritz Carlton in Istanbul. In addition to the awards for our campaigns, the team was honored to accept the prestigious award for Network of the Year. Mobile…

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Event Recap: Unify

Posted Jun 14, 2019

Singular, our marketing intelligence partner, recently held their annual Unify event and the AdColony team was there to attend! The growth marketing summit took place in Napa Valley and brought together innovators from companies like Amazon Music, Airbnb, and Nike. Because the event was invite-only, the summit was an intimate experience that allowed thought-provoking conversations…

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Under the Microscope: Mobile Gaming in Argentina

Posted Jul 17, 2018

From teenagers to retirees, male and female, mobile gamers are a diverse group of people. They don’t just fall into one big category. Variations in demographics, as well as preferences and habits, are a few reasons why mobile gamers are an important audience for advertisers to consider. Interested in learning more about mobile gamers worldwide,…

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Mobile Monday: Lessons from the Programmatic for Publishers Summit

Posted Jun 19, 2017

In this edition of Mobile Monday, we’re covering the top highlights from the Programmatic for Publishers Summit held last week by Mobile Marketing Magazine. The one-day conference  “aimed to demystify some of the latest developments in programmatic,” a daunting mission to say the least. From the summit, a few trends were clear: data is king, apps are primary,…

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Pushing for a Reaction: Best Practices for App Notifications

Posted Dec 22, 2015

Inspiring a user to reopen an app is the mission of any mobile app developer. While the myriad of strategies vary, many employ push notifications to drive users back. However, how effective is this tactic, how many users an a publisher expect to reach, and what best practices can be employed? To answer these questions,…

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