AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.

Effects of Removing Blacklisting

Posted Nov 15, 2020

For publishers, it may make sense to not allow ads from competitors or from other user acquisition apps that might accelerate your churn. However, this blacklisting might be costing developers a tremendous opportunity for revenue. According to a study from a cybersecurity solution company, CHEQ and the Merrick School of Business, U.S. online news publishers…

Read more

New Mobile Monetization Study: Effects of Blacklisting

Posted Dec 1, 2015

Once shrouded in a veil of monetization mystery, ad blacklisting is an old practice that has been falling out of favor with some mobile app publishers as of late. What is causing this shift, and would removing blacklists be advisable on a broader scale? To address these inquiries, we studied the effects removing blacklists had…

Read more