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For publishers, it may make sense to not allow ads from competitors or from other user acquisition apps that might accelerate your churn. However, this blacklisting might be costing developers a tremendous opportunity for revenue. According to a study from a cybersecurity solution company, CHEQ and the Merrick School of Business, U.S. online news publishers…
Once shrouded in a veil of monetization mystery, ad blacklisting is an old practice that has been falling out of favor with some mobile app publishers as of late. What is causing this shift, and would removing blacklists be advisable on a broader scale? To address these inquiries, we studied the effects removing blacklists had…