How Video Duration Affects Brand Advertising

How Video Duration Affects Brand Advertising

Posted Apr 29, 2020

In the fast pace of the digital world today, it is not easy to manage the best return on investment. There are a lot of variables and advertisers need to make sure they have the right strategy. Frequency, advertising platform, creative, and messaging are some of the common discussion topics. But most advertisers still have…

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Monetization Insights from Top Mobile Publishers

Posted Feb 19, 2020

With a growing audience and evolving technology, it can be pretty challenging to keep up with the latest in mobile marketing and advertising. Effective monetization methods, user experience, and acquiring high-quality users are all vital to an app’s success. So how do the most successful mobile publishers achieve these goals? We asked them! AdColony recently…

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Mobile Publishing Survey Blog Header

Top Publishers Rely on Video Ads for Mobile Monetization

Posted Feb 12, 2020

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Mobile Publishing Survey are now available. The mobile publishers included gaming and non-gaming app developers…

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