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Research has shown us that consumers are using their smartphones more than ever before. Mobile users have become increasingly more reliant on apps not only for daily functions but also for entertainment. But how do consumers actually feel while using different types of apps? To gain a better understanding of these key consumer sentiments, we…
Just as finding the ideal moment is critical for captivating consumers, so it’s essential to know how they feel, both about the types of messages they are being shown and based on their current environment. To gain a better understanding of these key consumer sentiments, we recently conducted a survey across the AdColony platform. Globally…