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AdColony Wins 14 Awards for the Marketing Magazine Group Mob-Ex Awards 2021

Posted Oct 20, 2021

We are thrilled to announce that our campaigns have received 14 awards across 10 different categories at one of the most prestigious awards shows in the mobile industry, Marketing Magazine Group’s Mob-Ex Awards 2021! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a…

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AdColony Wins Two Awards at The Drum Digital Advertising APAC 2021

Posted Oct 13, 2021

We are proud to announce that our campaigns have received two awards and a highly commendable mention from The Drum Awards for Digital Advertising! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a true collaboration across multiple teams, vendors, and our partners. When…

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Creative Showcase: UIP Sonic the Hedgehog Movie

Posted Sep 23, 2021

UIP, Paramount Pictures holding company in the Philippines, was looking for a way to heighten awareness and drive box office sales for Sonic the Hedgehog – the 2020 action-adventure comedy based on the beloved Sega video game franchise. However, when Paramount released the movie trailer in 2019, the company faced a tsunami of negative buzz….

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Mobile and Technology Trends in North America

Posted Apr 12, 2021

Looking back at the whirlwind of 2020, coronavirus has definitely made changes in the consumer landscape. People’s behavior during the pandemic could have long term and, in many instances, permanent effects on their daily habits. How has consumer behavior changed in regards to mobile and technology? GlobalWebIndex surveyed internet users in North America to answer…

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Mobile and Car Buying in the UK

Posted Dec 1, 2020

Around the world, consumers are becoming more dependent on their mobile devices to make purchases of all types. Shopping for everyday items on phones has been normalized for years but consumers are just starting to buy big-ticket items online, including cars. As usage continues to increase, smartphones have become an important part of the car…

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The Car Buying Process and Mobile Usage ⁠— Japan

Posted Nov 25, 2020

The accessibility of data and smartphones has changed the way many cultures approach everyday tasks. This year, Japan’s smartphone penetration is 79% and is expected to reach 92% by 2025. Mobile devices are already vital to Japanese consumers’ shopping habits and car buying is no exception. We wanted to identify what car-buying activities consumers use…

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Mobile Is More Important Than Ever for Car Buying

Posted Nov 13, 2020

For many people, the car buying experience has not changed much in the past several years. Consumers become familiar with new models through commercials, do some online research if they are interested, and then head to some dealerships before making a final decision. When looking below the surface, it’s evident that the car buying process…

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Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Voting & Mobile

Posted Oct 19, 2020

The American general election is in only two weeks, and projections are estimating more Americans will vote in the 2020 general than several previous elections. With mobile devices in everyone’s pocket, we looked at what exactly Americans were doing while waiting to vote this year.  According to the Pew Research Center, more voters say it…

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