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Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains different campaign objectives and the importance of testing, AdColony takes a look at holiday shopping behaviors, and Fyber shares the ideal video ad length…
In this Creative Showcase, we are looking at Everest’s Bite Club optimized campaign from Greece where the well-known snack and coffee brand reached its target audience with a successful and engaging campaign using a different optimization methodology by AdColony. Everest had the chance to promote its online food delivery application and its new loyalty program…
Year after year gaming apps continue their domination over the gaming industry. 2020 was already expected to be a banner year for mobile games and lockdowns due to COVID-19 has further boosted growth in downloads and consumer spend. In a report from App Annie and IDC, mobile gaming is said to extend its global lead…
Captivating users is a challenge for any advertiser, and mobile is no exception. While there are numerous best practices to take into consideration for full screen and Instant-Feed™ native video placements, and UA experts tout the need for localization, there is yet another dimension to consider when customizing creatives for campaigns: age. According to a…