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Creative Showcase: Everest Bite Club Optimized Campaign

Posted Oct 18, 2020

In this Creative Showcase, we are looking at Everest’s Bite Club optimized campaign from Greece where the well-known snack and coffee brand reached its target audience with a successful and engaging campaign using a different optimization methodology by AdColony. Everest had the chance to promote its online food delivery application and its new loyalty program…

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Captivating Mobile Users: Video Ad Features That Intrigue by Age Group

Posted Nov 10, 2015

Captivating users is a challenge for any advertiser, and mobile is no exception. While there are numerous best practices to take into consideration for full screen and Instant-Feed™ native video placements, and UA experts tout the need for localization, there is yet another dimension to consider when customizing creatives for campaigns:  age. According to a…

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