Optimizing the Use Rate 2020

Posted Nov 24, 2020

There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing the app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU…

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Effects of Removing Blacklisting

Posted Nov 15, 2020

For publishers, it may make sense to not allow ads from competitors or from other user acquisition apps that might accelerate your churn. However, this blacklisting might be costing developers a tremendous opportunity for revenue. According to a study from a cybersecurity solution company, CHEQ and the Merrick School of Business, U.S. online news publishers…

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