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The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
Today we are exploring the people behind one of our products across all Digital Turbine offerings — Fyber Fairbid. Ihor Vashchenko, Product Manager, FairBid, is discussing his work process and past experiences, what we can do for monetization managers and publishing partners, waterfall optimization and automation, and more. Keep reading to learn more about this…