Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Forget 24 hours – the pandemic news cycle is now never-ending. Even within trade media, headlines abound around the new normal and how the past year has changed us forever and what the future might bring for brands and advertisers. Recently we penned our own perspective on this for Ad Age, highlighting the ways that…
As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…
While millions of people are getting ready for their annual NFL championship parties this Sunday, brands are eagerly waiting to see how their advertising efforts and spends will pan out. It’s been the biggest annual event in both television and advertising for decades, but living in the digital era has changed the way we experience…
The advertising industry has historically largely survived based on trust, where the agency and the vendor operate under an unspoken oath that they will do what is right for the client – and that they will be held accountable for anything that does not serve the client’s outcomes. But we are now in a bit…
If you’re prepping and planning your marketing strategy for the year ahead, then AdExchanger’s Industry Preview is for you. All you need is 2 days and AdExchanger will provide insight on what you should expect in the next 12 months in marketing technology. Held from January 23rd to the 24th at the Grand Hyatt in…
The new year is in full swing and there’s already some trends to look out for. While there will be changes happening globally, new trends based on countries or regions are also expected. Canada, for one, has three major opportunities coming in 2019 — and they shouldn’t be ignored. According to eMarketer, the first opportunity…
With 2019 soon approaching, marketers are keeping an eye out on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. According to eMarketer, digital ad spend in the U.S. will exceed traditional media in 2019. Currently, about $111 billion is…
In this edition of Mobile Monday, we’re exploring how things are accelerating, whether it’s mobile advertising in the UK, Nintendo’s publishing cycle of mobile games, or Nike’s efforts to get us moving. UK Advertising Tilts to Mobile According to a new study published by WARC, mobile advertising’s tilting point has occurred in the UK. Last…