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qCPM — Do we really need another marketing initialism? Maybe.

Posted Sep 4, 2019

The advertising industry has historically largely survived based on trust, where the agency and the vendor operate under an unspoken oath that they will do what is right for the client – and that they will be held accountable for anything that does not serve the client’s outcomes. But we are now in a bit…

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Event Preview: AdExchanger’s Industry Preview

Posted Jan 9, 2019

If you’re prepping and planning your marketing strategy for the year ahead, then AdExchanger’s Industry Preview is for you. All you need is 2 days and AdExchanger will provide insight on what you should expect in the next 12 months in marketing technology. Held from January 23rd to the 24th at the Grand Hyatt in…

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Canada Advertising & Tech Trends in 2019

Posted Jan 8, 2019

The new year is in full swing and there’s already some trends to look out for. While there will be changes happening globally, new trends based on countries or regions are also expected. Canada, for one, has three major opportunities coming in 2019 — and they shouldn’t be ignored. According to eMarketer, the first opportunity…

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Ad Spend on the Rise

Posted Oct 23, 2018

With 2019 soon approaching, marketers are keeping an eye out on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. According to eMarketer, digital ad spend in the U.S. will exceed traditional media in 2019. Currently, about $111 billion is…

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Mobile Monday: Accelerating Ads, Go-Karts, & Ourselves

Posted Feb 5, 2018

In this edition of Mobile Monday, we’re exploring how things are accelerating, whether it’s mobile advertising in the UK, Nintendo’s publishing cycle of mobile games, or Nike’s efforts to get us moving. UK Advertising Tilts to Mobile According to a new study published by WARC, mobile advertising’s tilting point has occurred in the UK. Last…

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