App Install Marketers Measure Performance

How App Install Marketers Measure Campaign Performance

Posted Jun 30, 2020

The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…

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Top Publishers Share App Install Marketing Trends

Posted Jun 16, 2020

The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google Play and App Stores, developers need a customized user acquisition strategy to not only attract an initial audience but also maintain user growth over…

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AppsFlyer Forecasts Global App Install Ad Spend to Double by 2022

Posted Apr 14, 2020

Mobile devices connect over 3.5 billion people around the world digitally and the other half of the global population is gradually becoming a part of this community as mobile users in many developing countries like China, India, Indonesia, even Africa are significantly increasing. The number of mobile app downloads is expected to increase by 21%…

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Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

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Looking for More with Look-alike Modeling

Posted Feb 6, 2018

Performance advertisers turn to a myriad of means for targeting their user acquisition campaigns to the ideal users. Historically, one of the top rated methods noted by top app install marketers has been look-alike modeling. Indeed, year after year, the vast majority of top advertisers have reported using look-alike modeling, and have found it to…

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