Mobile In-App Ad Monetization Performance Index

Posted Dec 5, 2018

As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…

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Looking for More with Look-alike Modeling

Posted Feb 6, 2018

Performance advertisers turn to a myriad of means for targeting their user acquisition campaigns to the ideal users. Historically, one of the top rated methods noted by top app install marketers has been look-alike modeling. Indeed, year after year, the vast majority of top advertisers have reported using look-alike modeling, and have found it to…

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