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Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant. Frisian Flag 123, made for toddlers aged 1 to 3 years old, struggled to penetrate the middle-income market – Indonesia’s largest socio-economic segment – due to stiff competition. There was…
In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ was utilized to drive brand awareness and retention in an award-winning campaign for World of Warcraft: Battle for Azeroth. How it WorkedIn 2018, With the latest expansion of World of Warcraft set to be released, Blizzard Entertainment tapped AdColony to…
Los Angeles is definitely filled with movie magic, but people sometimes forget the other artistic opportunities available in the city. Marketing Designer, James Vela not only creates beautiful graphic designs for AdColony Skylab but also captures life through his side hobby: photography. To give us more insight into his role in Skylab, James has agreed…
Captivating users is a challenge for any advertiser, and mobile is no exception. While there are numerous best practices to take into consideration for full screen and Instant-Feed™ native video placements, and UA experts tout the need for localization, there is yet another dimension to consider when customizing creatives for campaigns: age. According to a…