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Papaya Gaming Blog Header

Success Story: Papaya Gaming – Solitaire Cash & Bubble Cash

Posted Jul 22, 2021

Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…

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Gordon's Gin Creative-Showcase

Creative Showcase: Gordon’s Gin

Posted May 20, 2021

Gordon’s Gin wanted to bring people together and create a magical, virtual event with their livestream concerts that would feature six different artists. In order to generate awareness of their upcoming concerts, Gordon’s Gin partnered with AdColony to create an interactive Dynamic End Card that would encourage the target audience to get tickets to the…

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Success Story: Draw Happy Life & Monetization

Posted Apr 22, 2021

Hypercasual is certainly one of the most downloaded genres in mobile gaming, which proved to be true especially during the lockdown last year. According to SensorTower’s Mobile Game Taxonomy Report, it reached 6.3 billion downloads, which accounted for one-third of the overall downloads in 2020. The hype doesn’t seem to be cooling down any time…

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Case Study Tactile Lilys Garden

Success Story: Tactile Games & User Acquisition

Posted Apr 15, 2021

If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…

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Case Study Faladdin

New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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10 Brands Leveraging Mobile Advertising in APAC

Posted Apr 30, 2020

Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…

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Opening the Floodgates: Ad Variety & Revenue

Posted Aug 3, 2018

A successful 17+ rated publisher with several social casino titles on the AdColony exchange was only displaying ads that fit their intended audience. This may make sense on paper but could be costing publishers millions of impressions per day and leaving money on the table. Have you ever been to a PG-13 movie and seen…

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Insights from the Publishing Insider Summit

Posted Oct 25, 2017

Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…

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New Case Study – Rewarded Video: Revenue Enhancer or IAP Cannibal?

Posted Oct 17, 2017

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…

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Tales from IAB MIXX: Could the Tech Behind Your Mobile Creative Use an Upgrade?

Posted Oct 1, 2014

“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…

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