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10 Brands Leveraging Mobile Advertising in APAC

Posted Apr 30, 2020

Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…

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Opening the Floodgates: Ad Variety & Revenue

Posted Aug 3, 2018

A successful 17+ rated publisher with several social casino titles on the AdColony exchange was only displaying ads that fit their intended audience. This may make sense on paper but could be costing publishers millions of impressions per day and leaving money on the table. Have you ever been to a PG-13 movie and seen…

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Insights from the Publishing Insider Summit

Posted Oct 25, 2017

Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…

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New Case Study – Rewarded Video: Revenue Enhancer or IAP Cannibal?

Posted Oct 17, 2017

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. Would users become more loyal after receiving rewards or would they…

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Tales from IAB MIXX: Could the Tech Behind Your Mobile Creative Use an Upgrade?

Posted Oct 1, 2014

“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…

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