It’s time for a change of seasons and a fun and engaging holiday comes with it in the most needed time. Who doesn’t love impressing their friends and loved ones with a great turn of gifts during these tough days? While the whole world is waiting for the Easter holiday to make their loved ones…
As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….
When reputation is everything, brands have faced many challenges in the mobile advertising space. In-app is one of the best ways to reach consumers but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate material that…
Whether it’s monitoring a brand’s presence or re-evaluating platforms to advertise in, brands are becoming more proactive when it comes to protecting their image. No matter where users are online, user-generated content is a huge part of everyone’s mobile experience. With unverified content everywhere online, brand safety is becoming even more difficult to maintain and…
Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…
Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago and part of that rise is the increase in connected TV (CTV) or “over the top” (OTT)…
If you’re lying awake at night staring at your phone, you’re not alone! We dug into user behavior and device profiles across North America to see how consumers connect, what devices are most popular, and more. We’ve organized all of this information in one handy infographic! With a presence in more of the Top 1000…
What can mobile usage in one of Europe’s most tech-literate markets show us about global trends? To find out, the AdColony team in Germany analyzed data across ad networks during Q1 to see just what trends, usage insights, and sentiments could be gleaned from citizens across Germany. Apps Dominate Today’s Primetime As measured by ad…