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Attention Report Blog Header

How to Succeed in the Attention Economy

Posted Jun 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…

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Mother’s Day Shopping Preferences — Highlights from EMEA & LATAM

Posted Apr 12, 2022

With everything they do, mothers deserve to feel special by their loved ones. That’s why people all around the world celebrate Mother’s Day in different ways to honor the mother figures in their lives. To express how important they are, the majority of people buy gifts in hopes of seeing a  smile on their mom’s…

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M-Commerce Opportunities During Easter in EMEA & LATAM

Posted Mar 15, 2022

As Spring approaches, Easter is one of the first major family holidays of the year. Many consumers have already started to look to update and personalize their habits around shopping Easter sales, and for Easter gifts in regions where they’re common – not just candy! Many consumers are aware that mobile shopping provides easy navigation…

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Black Friday & Cyber Monday Shopping Survey – Highlights from EMEA & LATAM

Posted Oct 25, 2021

The biggest shopping days of the year, Black Friday & Cyber Monday, are coming up fast! These online-focused shopping periods will bring discounts and sales straight to consumers. According to Adobe’s yearly shopping insights report, retailers reported $10.8 billion in overall revenue on Cyber Monday versus Black Friday’s $9.0 billion last year. These unofficial holidays…

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Mobile Gaming Research Highlights – EMEA & LATAM

Posted Oct 12, 2021

The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale.  As mobile gaming has exploded because of the COVID-19 pandemic, it…

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Mothers Day Blog Header

Mother’s Day Survey – Highlights from EMEA & LATAM

Posted May 5, 2021

The most precious day for mothers is just around the corner. Daughters, sons, and fathers are growing impatient to capture the hearts of the mothers in their lives and give them a bit of love especially during these days while the world is still fighting against the pandemic. All over the world families are counting…

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Mobile Behaviors During Easter Holiday Europe & LATAM

Posted Mar 30, 2021

It’s time for a change of seasons and a fun and engaging holiday comes with it in the most needed time. Who doesn’t love impressing their friends and loved ones with a great turn of gifts during these tough days? While the whole world is waiting for the Easter holiday to make their loved ones…

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Social Media vs Mobile Games

Social vs. Games: Ad Comparison Survey – Highlights from EMEA & LATAM

Posted Mar 8, 2021

As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….

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Brand Safety in North America: Which Channels Users Prefer to Encounter Ads

Posted Dec 16, 2020

When reputation is everything, brands have faced many challenges in the mobile advertising space. In-app is one of the best ways to reach consumers but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate material that…

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