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We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…
We are excited to share that AdNews Australia has featured AdColony in their July/August 2021 magazine issue. The piece titled, “Klarna jumps into in-game advertising” looks at the company’s first foray into in-game ads and the results it delivered. In-game advertising has become increasingly attractive for brands since the pandemic. As a result of more…
Forget 24 hours – the pandemic news cycle is now never-ending. Even within trade media, headlines abound around the new normal and how the past year has changed us forever and what the future might bring for brands and advertisers. Recently we penned our own perspective on this for Ad Age, highlighting the ways that…