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While mobile gaming and advertising on the platform was huge this year, 2021 is expected to see even more growth. A recent survey conducted revealed that 46% of game developers consider immersive in-game advertising a key opportunity for monetization next year. Meanwhile, a new report says that 79% of American consumers have played a video…
As billions of people continue to stay at home, they continue to use their smartphones at higher and higher rates. Users are not only spending more time on gaming apps but also spending more money. Appsflyer’s recent report says that revenue has been steadily rising since the end of March. Meanwhile, Adjust’s latest data says…
With pressure from governing bodies across the globe, game companies are re-thinking loot boxes’ place in their revenue structure. The British Parliament released a report last week saying loot boxes could be considered a form of gambling and should be regulated as such. Meanwhile, a study shows that conversion rates for mobile games are down,…
We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific. When it comes to mobile gaming in APAC, China and Japan…
When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…
Casual Connect Europe returned to London in May 2019 and the AdColony team was there to enjoy the festivities! We joined leaders from established and emerging markets of the gaming industry for three days of lectures, networking parties, and showcases from the region’s best games. This year’s lecture topics covered game design, esports, live ops,…
The ubiquity of smartphones and accessibility of high-speed internet has raised the question: how much time are we really spending on our phones? eMarketer recently released a comprehensive study in which they looked at how the globalization of digital technology has changed the way we consume media. This week we’ll look at research that details…
One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…
Artificial intelligence has been a hot topic across the tech world and has recently made news in mobile. This week we’ll delve into on-device mobile AI technology and how it could affect games and ad tech. We’ll also look at Zynga’s strong Q1 numbers and how mobile advertising played a part. Read all the details…
With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…