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Under the Microscope: Mobile Gaming in APAC

Posted Jul 2, 2019

We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific. When it comes to mobile gaming in APAC, China and Japan…

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Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

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Event Recap: Casual Connect Europe

Posted Jun 5, 2019

Casual Connect Europe returned to London in May 2019 and the AdColony team was there to enjoy the festivities! We joined leaders from established and emerging markets of the gaming industry for three days of lectures, networking parties, and showcases from the region’s best games. This year’s lecture topics covered game design, esports, live ops,…

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Mobile Monday: Americans Spend Most Mobile Time on Apps

Posted Jun 3, 2019

The ubiquity of smartphones and accessibility of high-speed internet has raised the question: how much time are we really spending on our phones? eMarketer recently released a comprehensive study in which they looked at how the globalization of digital technology has changed the way we consume media. This week we’ll look at research that details…

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Under the Microscope: Mobile Gaming in the United States

Posted May 14, 2019

One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…

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Mobile Monday: China Cleans Up Games, App Downloads Up 10%

Posted Apr 29, 2019

With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…

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Under The Microscope: Mobile Gaming in France

Posted Apr 23, 2019

Widespread adoption of smartphones has made gaming a mainstream pastime across the globe. With a worldwide audience, advertisers are spending billions to promote their brands on mobile games. There are so many regions to reach but it is important to understand their individual preferences and habits. This week we are delving into mobile gaming in…

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Event Preview: GamesBeat Summit 2019

Posted Apr 19, 2019

Join leaders in the gaming industry for GamesBeat Summit 2019 in Los Angeles! The summit will be held on April 23rd and 24th with attendance by game developers and publishers, as well as industry CEOs, executives, marketers, and VCs. VentureBeat’s flagship industry event is limited to only 350 attendees (including our EVP of Publishing, David…

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