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The public release of iOS version 14.5 is coming next week, with Apple announcing their release candidate (RC) shortly after their “Spring Loaded” event. That means Apple’s privacy updates are coming with it. Apple will require all developers to begin requesting permission to share data and tracking, in addition, to support for SKAdNetwork to receive…
AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…
The AdColony 4.4 SDK is available for download! The latest update supports the recently released iOS 14, including support for some great new features for developers and advertisers, and builds on the groundwork for Apple’s privacy changes coming in 2021. What makes this SDK better than ever? Check out some of the changes and new…
The AdColony 4.2 SDK is now available for download! With improved transparency features, this version makes it even easier for publishers to easily adapt to the latest privacy regulations and increase fill rates. What makes this SDK better than ever? Check out some of the changes and new features below! SDK 4.2 Features New Privacy…
In 2018, digital advertisers lost $35 billion to digital ad fraud, or $51 million a day. This year that number is expected to jump to $42 billion, due to new, sophisticated techniques by fraudsters. Another reason is advertisers, particularly small and mid-size brands, are not adopting anti-fraud solutions like ads.txt and openRTB 3.0 spec. Because…
If you asked any digital marketer today what’s one thing they would want more of, the last thing they’re going to tell you is “fragmentation,” or more things to keep track of, more vendors, more rules of operation, more code. More realistic answers might be: I want more transparency, more accountability, more (or rather, better!) measurement….
Following Facebook’s lead, Twitter recently announced a new tool for online users, the Ads Transparency Center. Hoping to give more insight and power to the people, this feature will be accessible to everyone, whether or not they’re signed up with Twitter. Ad Transparency Facebook’s “info and ads” section and Twitter’s new Ads Transparency Center are…