WWDC 2021

Highlights from Apple’s WWDC 2021

Posted Jun 8, 2021

Apple kicked off its annual Worldwide Developer Conference (WWDC) which was online once again instead of having a live event in Silicon Valley. The event started off with a keynote announcing updates for several of their major product lines as well as updates on privacy and app developer tools. We’ve gathered some highlights from the…

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How AdColony Protects Our Partners, Clients, and Users

Posted Apr 30, 2021

AdColony has always put quality first. From our very first mobile games as Jirbo, Inc. in 2008, to the award-winning ads we produce for our clients around the world today, we’ve always been focused on doing things right, and doing the right thing. It means working with partners to help us protect our clients and…

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Mobile Monday: Crash Bandicoot: On the Run Reaches 33 million Downloads, App Tracking Opt-in Higher Than Anticipated

Posted Apr 18, 2021

The mobile advertising sector has been intently waiting on Apple’s imminent iOS update to drop any day. While ad tech and publishers have been preparing for the worst, some research suggests that the outlook might be more hopeful than anticipated. Appsflyer’s recent data shows that opt-in rates could be 41%, much higher than previously predicted…

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App Clips: How They Work & Help Acquire Users

Posted Feb 23, 2021

WWDC in June 2020 has cemented itself as an event that has marked a major change in the app industry. The announcement of the AppTrackingTransparency framework has primarily occupied developers’ minds and time, but there was another introduction from WWDC that should not be forgotten: App Clips.  App Clips were created to enable developers to…

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iOS 14 — Apple Announces IDFA Delay

Posted Sep 3, 2020

Today Apple did something it rarely does: Delay a requirement based on feedback from developers and the rest of the industry. The opt-in modal to enable tracking (practically speaking, IDFA sharing) was set to launch with iOS 14 this fall but will now go into effect in early 2021. Developers and advertisers are surely sighing…

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Apple’s iOS 14 Privacy Changes — What You Need to Know

Posted Jul 2, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. With its WWDC announcement last week, Apple has placed the responsibility of consent on developers with a modal to track users or…

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