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iOS 14 — Apple Announces IDFA Delay

Posted Sep 3, 2020

Today Apple did something it rarely does: Delay a requirement based on feedback from developers and the rest of the industry. The opt-in modal to enable tracking (practically speaking, IDFA sharing) was set to launch with iOS 14 this fall but will now go into effect in early 2021. Developers and advertisers are surely sighing…

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Apple’s iOS 14 Privacy Changes — What You Need to Know

Posted Jul 2, 2020

To say privacy has gone from something most mobile developers kept in the back of their mind five years ago to one of the most important parts of their business is an understatement. With its WWDC announcement last week, Apple has placed the responsibility of consent on developers with a modal to track users or…

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Mobile Monday: Apple and Google Partner to Enable COVID-19 Contact Tracing, Limit Ad Tracking Up on iOS and Down on Android

Posted Apr 12, 2020

While the COVID-19 pandemic continues to affect people across the globe, governments and health authorities are working hard to find solutions to end the pandemic. Following this lead, Apple and Google have teamed up to use their resources and expertise to develop contract tracing technology that will help prevent the spread of the virus. Meanwhile,…

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AdColony Mobile Network Infographic 2019

Posted Dec 18, 2019

With mobile games being the best place for today’s advertisers to connect with consumers and with one of the largest in-app presences amongst the top Apps Store and Google Play apps, we here at AdColony are able to surmise a lot about general user behavior and trends by looking at the ad requests we see…

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Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

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Apple Event 2019 Recap: Apple Arcade, iPhone 11, and iPadOS

Posted Sep 11, 2019

This week Apple streamed its annual media event from Cupertino, CA to announce exciting and some surprising product updates and launches. While the company remains a tech juggernaut, a decline in iPhone sales has prompted a greater need to revive enthusiasm for the brand. Announcements were made about Apple Arcade, iPhone 11, and the 7th…

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Tinder and Epic are Bypassing Google’s Walled Garden — Who’s next?

Posted Jul 23, 2019

Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…

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