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In this edition of Mobile Monday, we are covering the rise of even shorter ads, how one company wants to revive app subscriptions via a new model, and the value that one search giant places on mobile discovery. The Rise of Shorter Ads It’s long been known that mobile advertising creatives need not adhere to…
The power of sight, sound, and motion to illicit consumer engagement is undeniable. Thus, it is not surprising that a recent Digital Video Advertising Report by Business Insider reported that mobile video advertisements performs over 18 times better than display for driving clicks. What is interesting, however, is how AdColony mobile videos compare to the…