Event Preview: Future of Video: Old School Thinking Doesn’t Cut It in the ‘New Normal’
Posted Aug 3, 2020Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand. BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and…