Tales From IAB MIXX: Make it Short and Make it Good

Posted Sep 30, 2014

At a standing room only session at IAB MIXX, a trio of creative thinkers – Tongal co-founder Mark Burrell, Digitas Chief Investment Officer Adam Shlachter, and our own CEO Will Kassoy – dug into the dos and don’ts of telling great stories with mobile video. But this wasn’t your typical sleepy panel driven by talking heads…

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