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The end of the year is quickly approaching and consumers are rushing to prepare for celebrations. Festive season has different meanings across Asia-Pacific but they all have something in common — lots of shopping. Whether they are celebrating Christmas or the New Year, consumers in APAC spending more time online shopping especially on mobile. The…
COVID-19 won’t deter APAC consumers from festive shopping plans as they have no plans to defer shopping for major holidays such as Christmas. The global pandemic has shifted most shopping to mobile so we are looking at how consumers plan to use their smartphones while shopping for Christmas. AdColony conducted the Christmas Shopping Survey and…
While we are so close to saying goodbye to 2020, we are welcoming 2021 with open arms and a lot of hope. It’s not a big secret that 2020 has been one of the roughest years for everyone around the world and it seems this holiday season will be different than the previous holiday seasons….
Maybe you’re a love bug, looking forward to Valentine’s Day each year with great expectations. Or maybe you’re one of the ones trying to avoid it. Even if you’re not the “hearts and flowers” type, the hearts and flowers of Valentine’s Day are everywhere. Regardless of your personal feelings about it, it’s a big deal,…
Christmas is approaching quickly so consumers around the world are already preparing for the festivities. Since we do everything on our smartphones these days, it would only make sense that we would also do our gift shopping on our mobile devices as well. To better understand shoppers’ behavior and preferences, we conducted our annual Holiday…
The holiday season is in full swing and consumers are searching for the best discounts and deals to check off their shopping list. AdColony conducted a global Holiday Shopping Survey to gain more insight on shopping behaviors during this busy time of year and find out how mobile plays a part in the buying process….
The holidays are coming! You know what that means — Consumers everywhere are getting ready to grab the best deals, not just for themselves, but for friends and family too. This time of year means big opportunity for brands to gain reach and mindshare, but understanding consumer behavior is the first step to engaging and…