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As usage of mobile devices continues to rise, more people from different regions and countries are engaging with mobile games within those devices. However, mobile gamers can look different from country to country. It is important that advertisers understand the unique preferences and behaviors of mobile gamers in Italy in order to create meaningful engagement….
When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…