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Xennials Gaming Blog Header

Xennials as Mobile Gamers: Insights On Players Aged 35-44

Posted Mar 15, 2021

Much has been said lately about the Millennial and Gen Z generations and how they behave as consumers. While it seems easy to place people in their respective generational boxes, there are still those that don’t really fit within those groups. Consumers in the 35-44 range are an older subset of the Millennials and the…

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New Report — Xennials: Analog Childhood, Digital Adult

Posted Feb 25, 2021

If your first phone was a Nokia, your first computer was a Commodore 64, or the first note that you sent your crush was written by hand (vs. a series of emoji-laden texts), then you are part of the group that some call “Xennials” and others call the “Oregon Trail Generation.”  Xennials often see themselves…

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The Gamer Stereotype – All Wrong

Posted Oct 20, 2020

Gaming as a category and as an opportunity has grown steadily over the past few years – and has accelerated even more over the past six months. Yet there is still a pervasive stereotype of gamers, held by both marketers and consumers. AdColony’s recent research has been focused on breaking down the stereotype of gamers…

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Rewarded Video Versus In-App Purchases

Posted Oct 12, 2020

With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…

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Gen Z: Born into Digital, Gamers by Choice

Posted Oct 6, 2020

Generation Z, or “Gen Z,” is mostly known for its global connectedness, having been born into the technology era and being entrenched in the digital world since the moment they became aware. They are ever-present online, from messaging to social networks, and their smartphone is an extension of themselves in a way that previous generations will…

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The Mobile Gaming Experience: Motivations and Multitasking

Posted Oct 5, 2020

At this point, we’ve established that mobile gaming is ubiquitous. Whether they self-identify with the label or not, gamers span generations, genders, income brackets, education levels, geographies, and almost every other socio-economic-demographic split imaginable. While mobile gaming is popular across demographics, the gaming experience and the motivation to engage with mobile games differ greatly between…

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Self-Identification: Which Americans Call Themselves Gamers

Posted Sep 28, 2020

Several years of research have proven that gaming (especially on mobile) is no longer a niche market. What we once thought of who “gamers” are has been completely upended. The truth is not everyone who plays games identifies as a gamer and the definition of “gamer” can vary from person to person. That being said,…

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Chart-topping Mobile Game Genres

Posted Sep 21, 2020

At any given moment, at least half of the top free apps in the App Store and Google Play are “hypercasual” titles, and they have the highest number of installs on average per app in more than half of the top global markets. These games are almost always free, have a minimalistic interface, and are…

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Who is the American Mobile Gamer?

Posted Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…

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The Modern Mobile Gamer — A Study of Everything

Posted Sep 10, 2020

It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…

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