Mobile Monday: Alexa’s New Notification & Spotify’s Beta App

Posted Nov 5, 2018

You found your new favorite artist and you can’t wait for their next album to drop. Wouldn’t it be nice if someone alerted you the minute the album went live? In this case, it’s not someone, it’s something. Amazon’s Alexa to be exact, and its latest feature is something that makes our lives a whole…

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Top Mobile Publishers Weigh in on User Engagement

Posted Aug 22, 2017

Mobile publishers consider multiple metrics of engagement when assessing user quality, so what methods are they using to engage and how effective are those strategies? Simply put, a majority of top mobile publishers rely rewards and messaging to engage their users. In particular, achievement systems (65%) and push notifications (62%) are the most commonly used…

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An Introduction to Push Notifications

Posted Dec 8, 2016

Push notifications have been with us almost as long as smart phones themselves. You see push notifications frequently, ranging from the latest news alerts, to alerts that your friend has beaten your score in the hottest new mobile game. Put simply though, a push notification is a small message for a specific app that is…

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Messaging: Push for Greater Engagement

Posted Jun 30, 2016

Push notifications are one of the earliest methods mobile developers were given to draw players back into apps. Since being added to iOS in 2008 with the introduction of iOS 2.0, and the official Android 2.2, developers have pushed to engage with notifications. According to Apple a push notification is defined as “Send over-the-air alerts,…

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Pushing for a Reaction: Best Practices for App Notifications

Posted Dec 22, 2015

Inspiring a user to reopen an app is the mission of any mobile app developer. While the myriad of strategies vary, many employ push notifications to drive users back. However, how effective is this tactic, how many users an a publisher expect to reach, and what best practices can be employed? To answer these questions,…

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