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In this Creative Showcase, the Unilever-owned Axe brand of deodorant, set out to discover if its confidence-boosting powers could influence overall gaming ability by 0.1% with AdColony’s highly engaging video technology. Axe wanted to bring awareness and engagement to their ‘Axeperiment’ and teamed up with the world’s top streamers to test the theory that wearing…
In this Creative Showcase, Axe wanted to bring awareness and engagement to their new deodorant which was prepared with their brand new dual-action technology. In order to create interaction with their target audience, Axe partnered with AdColony and their highly engaging Gamification ad format. With this format, Axe targeted consumers who played a game by…