Mobile Monday: CNN’s Great Big Story & 50 States of Sneakers

Posted Jul 10, 2017

In this edition of Mobile Monday, we are examining what the latest developments at CNN’s video startup mean for publishing trends as well as how Adidas is leveraging product customization with a singular message to support a cause. CNN Doubles Down on Modern Storytelling A couple years ago, CNN unveiled its short-form video startup Great Big…

Read more

Mobile Monday: Craving Data & Quick, Customized Content

Posted Apr 10, 2017

In this edition of Mobile Monday, we are examining how advertisers are craving — and purchasing — more audience insights than ever before, what this means for publishers, and why the push to customize content cannot lose sight of delivery speed. Craving Data As advertiser KPIs become more nuanced, it’s not surprising that they would…

Read more