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Mobile Monday: Apple’s Chinese Headwinds & Pokémon GO’s Summer Soirees

Posted Apr 7, 2019

Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…

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Mobile Monday: Mobile Video’s Growth & Pokémon’s Second Mobile Anniversary

Posted Jul 9, 2018

It’s been two years since Niantic let users capture Pokémon on their mobile devices, and mobile video has been growing continuously over the past several years but seems to have stabilized a bit according to a new report. Read on for more! Slower but Stable Growth Mobile video consumption continues to rise globally, but the…

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Publisher Spotlight: Niantic

Posted Feb 23, 2018

Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…

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WWDC 2017: Better Developer Tools, Better User Experiences

Posted Jun 6, 2017

Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…

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Publisher Spotlight: Nintendo

Posted Dec 23, 2016

In most cases, Nintendo isn’t a company that needs an introduction. It would be hard to find someone in the gaming industry who didn’t spend at least some time with Mario, Link, and Samus growing up. The impact of Nintendo can be felt across gaming. After years of waiting, Nintendo fans are finally able to…

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Events & Increased Engagement Lessons From Pokémon Go

Posted Nov 9, 2016

Short-term events have been a tactic game publishers use to create an uptick in engagement for some time. While “double XP weekends” and holiday-themed updates have long been a staple in the console world, mobile is still catching up. Since its launch in July, Pokémon Go has had its share of ups and downs. October, though,…

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Taking Advantage of the Latest iPhone Hardware and More

Posted Sep 8, 2016

Apple introduced its annual refresh of the iPhone this week, at a special event at the Bill Graham Civic Auditorium in San Francisco. In addition to the new iPhone 7, Apple also introduced the Apple Watch Series 2, announced the release date for iOS 10, and surprising everyone, an iOS-first infinite runner Super Mario title…

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Pokémon Go and Building Community Engagement

Posted Aug 5, 2016

Pokémon Go has been out for about a month now. Shortly after launch, we talked about the incredible planning and execution behind the initial launch of Pokémon Go. Despite some server hiccups, the game was performing strongly, was well received, and making developer Niantic and The Pokémon Company a lot of money. Then the Internet happened. Pokémon…

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Pokémon Go – The “Perfect” Mobile Release?

Posted Jul 7, 2016

The long awaited Pokémon game for mobile devices is finally here. People who played the original Red and Blue versions of the game on their Game Boys have long since graduated to smartphones and finally have a fix for catching them all without an additional handheld. It’s been a long time coming but developer, Niantic…

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