Introducing AdColony BidSheet™

Posted Aug 10, 2020

AdColony is pleased to announce its new granular bidding toolset for advertisers. The tool enables advertisers to manage campaigns targeting AdColony’s unparalleled SDK footprint. AdColony BidSheet™ gives advertisers the power to control their campaigns across AdColony’s premium inventory with support for hundreds of thousands of variable rows and more than a dozen bidding dimensions, including…

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How Video Duration Affects Brand Advertising

How Video Duration Affects Brand Advertising

Posted Apr 29, 2020

In the fast pace of the digital world today, it is not easy to manage the best return on investment. There are a lot of variables and advertisers need to make sure they have the right strategy. Frequency, advertising platform, creative, and messaging are some of the common discussion topics. But most advertisers still have…

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The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

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Understanding Gen Z and Their Smartphones

Posted Apr 30, 2019

Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop its own behaviors and preferences very different from previous age groups. With overall spending of almost $100…

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Mobile Monday: Gaming Audience Expands, App Revenue Increases in Q1

Posted Apr 22, 2019

Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…

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Event Preview: AdExchanger’s Industry Preview

Posted Jan 9, 2019

If you’re prepping and planning your marketing strategy for the year ahead, then AdExchanger’s Industry Preview is for you. All you need is 2 days and AdExchanger will provide insight on what you should expect in the next 12 months in marketing technology. Held from January 23rd to the 24th at the Grand Hyatt in…

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