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We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…
Japan has always had a major role in the history of gaming. The country has given birth to some of the leading gaming consoles over the decades. Japanese companies have also created a few of the most successful and acclaimed game franchises in the world. Although it’s not talked about much, Japan is also home…
AdColony is pleased to announce its new granular bidding toolset for advertisers. The tool enables advertisers to manage campaigns targeting AdColony’s unparalleled SDK footprint. AdColony BidSheet™ gives advertisers the power to control their campaigns across AdColony’s premium inventory with support for hundreds of thousands of variable rows and more than a dozen bidding dimensions, including…
The digital advertising industry is no stranger to rapid change but recent events could cause upheavals with long-lasting effects. After years of controversy, Facebook is facing an advertising boycott that has quickly grown larger than any before. Verizon and Honda have joined other major brands in pulling their ads from the platform to demand stricter…
In the fast pace of the digital world today, it is not easy to manage the best return on investment. There are a lot of variables and advertisers need to make sure they have the right strategy. Frequency, advertising platform, creative, and messaging are some of the common discussion topics. But most advertisers still have…
The 2010s was undeniably a banner decade for mobile games. As the adoption of smartphones grew around the world, more consumers were turning to mobile games for convenient entertainment. The most downloaded game apps of the decade have been revealed and the results might surprise you. Meanwhile, global ad spend is expected to grow by…
While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…
Although in-app game advertising is on the rise, there are still brands that are skeptical about dedicating marketing budgets to reach out to “gamers.” AdColony’s recent article on Digiday touches on the diverse gaming audience and why brands should get in on the mobile in-app gaming phenomenon. Meanwhile, Zynga’s strongest mobile earnings ever in Q2…
Artificial intelligence has been a hot topic across the tech world and has recently made news in mobile. This week we’ll delve into on-device mobile AI technology and how it could affect games and ad tech. We’ll also look at Zynga’s strong Q1 numbers and how mobile advertising played a part. Read all the details…
Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop its own behaviors and preferences very different from previous age groups. With overall spending of almost $100…