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Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

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Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

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Christmas Shopping and Mobile Gaming Behavior Survey ⁠— Philippines

Posted Oct 10, 2019

While the hustle and bustle of Christmas is hardly new, this season promises to be especially active. In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage.  For this research, we sought to explore some of the spending activities and mobile…

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Tet Shopping and Mobile Gaming Behavior Survey

Posted Oct 3, 2019

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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Mobile Monday: What Gets An Ad Noticed, Consumer Perception of Brand Safety

Posted Aug 19, 2019

As people experience multiple ads throughout their day, they have habitually found ways to ignore them. Advertisers need to ensure that the ads they are putting time and resources into are being noticed by their target customers. We look at an informative report that reveals what gets an ad noticed by consumers. Meanwhile, a survey…

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Mobile’s Big Role in Back to School Shopping

Posted Aug 6, 2019

Summer isn’t quite over but families are already prepping for the new school year. Technology has changed the way consumers shop and that is no exception for back to school shopping. Not only are shoppers going online to buy supplies but, smartphones and laptops are becoming essential supplies for students. AdColony’s Back to School Shopping…

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As Mobile Gaming Grows in APAC, So Does its Female Audience

Posted Jul 24, 2019

As the number of smartphone users grows, Asia-Pacific has been the primary driver for the expansion of the global gaming industry. Established markets like China and Japan continue to flex their spending power while India and Southeast Asia have proven their impact in terms of app downloads. While it’s clear that APAC presents many opportunities,…

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Mobile Monday: Game Apps Earn 4x Non-Games, Gen Z Spends Big on Digital Content

Posted Jun 24, 2019

As they enter into adulthood, Gen Z is starting to make meaningful purchases and gaining the attention of brands and advertisers. A comprehensive report on the generation’s digital behaviors revealed that they are not only spending a considerable amount of time on mobile devices but are also spending money on them. Meanwhile, a recent industry…

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Mobile Monday: Americans Spend Most Mobile Time on Apps

Posted Jun 3, 2019

The ubiquity of smartphones and accessibility of high-speed internet has raised the question: how much time are we really spending on our phones? eMarketer recently released a comprehensive study in which they looked at how the globalization of digital technology has changed the way we consume media. This week we’ll look at research that details…

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