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Travel Survey 2021 – Highlights from the United States

Posted Jul 28, 2021

After more than a year of being cooped up at home, Americans are starting to venture out into the world and travel again. People are eager to get out of their homes and enjoy exploring outside of their hometowns. Vaccines have been available in the United States for some time, and with cities opened up,…

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Mobile Gaming Mothers Research – Highlights from EMEA & LATAM

Posted Jul 26, 2021

As mobile gaming expands its borders, being a mobile gamer is now firmly becoming the tech-culture of society all around the world. Mobile gaming shows no sign of slowing in a world where connectivity is increasingly driven by smartphone experiences. While imagining a gamer, the first image that comes to mind is a young, male…

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Under The Microscope: Mobile Gaming in the United Kingdom

Posted Jul 14, 2021

Mobile games saw exponential growth in 2020, and this love of mobile games from consumers all around the world is here to stay. With this growth in mobile games and time spent on mobile, brands and advertisers have an amazing chance to connect with global consumers through mobile games. But in order to better understand…

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App Install Marketers Adapt to New Challenges — Survey Results

Posted Jul 8, 2021

With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….

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Under The Microscope: Mobile Gaming in Mexico

Posted Jun 30, 2021

Over the past year, consumers everywhere have integrated playing mobile games into their daily lives, and this new habit is here to stay even as some users are returning to a more typical everyday routine. What’s more, consumers are generally in a good mood while gaming on mobile and are in a better space to…

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Summer Games Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 29, 2021

After a yearlong postponement due to the coronavirus pandemic, The 2020 Summer Olympics are ready to kick off later this summer. Sports lovers are still waiting impatiently to watch this upcoming international multi-sport event, also known as Tokyo 2020 which was postponed and will now take place July 23 to August 8, 2021. In this…

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How the Pandemic Shifted the App Ecosystem

Posted Jun 21, 2021

When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…

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Under The Microscope: Mobile Gaming in the United Arab Emirates

Posted Jun 16, 2021

Consumers are continuing to spend more time on their mobile devices, and while they are on those devices, they are playing mobile games. While consumers are spending time in mobile games, they are able to engage in messaging from brands. Brands and advertisers have to take control of this amazing opportunity to reach global consumers…

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Under The Microscope: Mobile Gaming in Sweden

Posted Jun 2, 2021

2020 was a record year for growth in the mobile app industry, and that growth is still expected to increase in 2021 and beyond. Brands and advertisers have to take control of this amazing opportunity to reach global consumers through mobile games, as users continue to look to this activity for fun and relaxation. In…

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Mobile’s Evolving Gaming Experience

Posted May 24, 2021

The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…

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