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Under The Microscope: Mobile Gaming in Brazil

Posted May 5, 2021

In the past year, the mobile gaming industry has seen exponential growth. This new love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and…

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Under The Microscope: Mobile Gaming in Saudi Arabia

Posted Apr 21, 2021

Consumers are spending more time on their mobile devices, and within those mobile devices, they are playing mobile games. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world to better understand their digital…

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Under The Microscope: Mobile Gaming in Denmark

Posted Apr 7, 2021

The mobile gaming industry has grown exponentially over the past year, and those mobile gamers have formed a habit that is here to stay. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world…

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Under The Microscope: Mobile Gaming in Jordan

Posted Mar 24, 2021

The opportunity to reach consumers in mobile devices is only continuing to grow. Within mobile, consumers are using mobile games for entertainment, stress relief, and more. To target these consumers, it is important to understand the unique preferences of mobile gamers in different regions. Looking at the behaviors and interests of mobile gamers in Jordan…

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Under The Microscope: Mobile Gaming in Italy

Posted Mar 10, 2021

As usage of mobile devices continues to rise, more people from different regions and countries are engaging with mobile games within those devices. However, mobile gamers can look different from country to country. It is important that advertisers understand the unique preferences and behaviors of mobile gamers in Italy in order to create meaningful engagement….

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Under The Microscope: Mobile Gaming in Tunisia

Posted Feb 24, 2021

Over the past year, more consumers have looked to mobile games for entertainment and stress relief, and this increase in mobile gaming is here to stay. However, mobile gamers can look different from country to country. Looking at the behaviors and interests of mobile gamers in Tunisia can help advertisers deliver the most engaging, customized…

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Under The Microscope: Mobile Gaming in Argentina

Posted Feb 10, 2021

It’s no surprise that as people continue to be stuck at home, more and more consumers are looking to mobile gaming for entertainment and stress relief. However, it is important to recognize that these mobile gamers differ from country to country. Looking at the behaviors and interests of mobile gamers in Argentina can help advertisers…

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Under The Microscope: Mobile Gaming in Pakistan

Posted Jan 27, 2021

Mobile gaming is increasing across users all over the world. That being said, interests and activities vary between those users in different countries and regions. Knowing what mobile gamers in Pakistan are interested in can help advertisers personalize their content to have the greatest impact. AdColony surveyed mobile gamers around the world to better understand…

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Tet Shopping and Mobile Behavior Survey

Posted Jan 26, 2021

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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How Consumers Use Mobile Devices During the Big Game

Posted Jan 26, 2021

After a holiday season unlike any other, the biggest sports and advertising day of the year is also expected to look very different. With the pandemic still very much present in the United States, many were left wondering if the Super Bowl would even take place this year. It certainly won’t look the same as…

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