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Coronavirus Impact Survey – Updated Highlights

Posted Mar 27, 2020

As the Coronavirus outbreak continues to spread globally, people have made significant adjustments to their daily lives. In order to maintain social distancing, people are spending most of their days indoors with their digital devices. To better understand these ongoing changes in behavior, AdColony has been surveying users periodically to gain insights on their current…

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Coronavirus Impact Survey – Highlights from APAC

Posted Mar 25, 2020

In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes.  AdColony’s…

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Coronavirus Impact Survey – Highlights from EMEA & LATAM

Posted Mar 23, 2020

For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes.  AdColony…

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What Consumers Expect from Brands

What Consumers Expect from Brands During COVID-19

Posted Mar 19, 2020

As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…

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Coronavirus Impact Survey – Highlights

Posted Mar 17, 2020

In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes.  AdColony’s…

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Mobile Industry Is Expected to Contribute $4.8 Trillion to Total GDP in 2023

Posted Feb 27, 2020

When it comes to shopping, communicating, gaming, streaming, and even socializing, it is no secret that mobile apps are making our lives much easier in a way that we couldn’t have predicted. In this developing world of technology, 98% of Gen Z (those born between 1997-2012) has a smartphone and mobile apps have become indispensable in…

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Monetization Insights from Top Mobile Publishers

Posted Feb 19, 2020

With a growing audience and evolving technology, it can be pretty challenging to keep up with the latest in mobile marketing and advertising. Effective monetization methods, user experience, and acquiring high-quality users are all vital to an app’s success. So how do the most successful mobile publishers achieve these goals? We asked them! AdColony recently…

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Top Publishers Rely on Video Ads for Mobile Monetization

Posted Feb 12, 2020

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Mobile Publishing Survey are now available. The mobile publishers included gaming and non-gaming app developers…

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Under the Microscope: Mobile Gaming in Saudi Arabia

Posted Jan 23, 2020

The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…

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Mobile Activity During the Big Game

Posted Jan 21, 2020

Super Bowl LIV is coming up soon and football fans (and brands) are gearing up for the biggest sports event of the year and also one of the biggest moments in the year for the advertising industry. The game this year will be held on Sunday, February 2nd in Miami, FL. Since mobile devices are…

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