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Under The Microscope: Mobile Gaming in France

Posted Sep 16, 2020

As the home to several major gaming companies, France is a key market in the mobile gaming industry. The country is also the fourth largest in terms of population in Europe which means this audience can bring lots of opportunities to both developers and advertisers looking to reach users in that region. In order to…

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Who is the American Mobile Gamer?

Posted Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…

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Over The Top (OTT) Services Market 2020

Posted Sep 10, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago and part of that rise is the increase in connected TV (CTV) or “over the top” (OTT)…

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The Modern Mobile Gamer — A Study of Everything

Posted Sep 10, 2020

It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…

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Under The Microscope: Mobile Gaming in Azerbaijan

Posted Sep 2, 2020

It’s no secret that mobile gaming has been thriving in the past several years. Mobile gaming has become a regular hobby for people at all corners of the world. Even after years of immense growth, we have seen record-breaking highs in 2020 due to the pandemic. Because every market is unique and valuable, we feature…

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Mobile Devices Are Crucial for Back to School Shopping

Posted Aug 24, 2020

Summer is winding down which means students are prepping for the new school year. Technology has already changed the way consumers shop but the current pandemic has really made an impact on back to school shopping this year. While students and parents are prepping for a different kind of school year, mobile continues to play…

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Under The Microscope: Mobile Gaming in EMEA

Posted Aug 19, 2020

As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…

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Gen Z Effects In Today’s Digital World

Posted Aug 18, 2020

For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases, Gen Z is becoming a focus for marketers. There are various definitions for this cohort, but generally, Gen Z includes all of those born after 1997. One thing’s for…

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Under The Microscope: Mobile Gaming in Latin America

Posted Aug 5, 2020

AdColony’s Under the Microscope series highlights the different kinds of mobile gamers from all over the world. One of the world’s fastest-growing gaming markets is Latin America. In the past few months, we’ve featured survey results from Colombia, Mexico, and Brazil. In this edition, we’ll be looking at Latin America as a whole and the…

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Under The Microscope: Mobile Gaming in Canada

Posted Jul 22, 2020

Widespread availability of smartphones and data has made mobile gaming a mainstream pastime all over the world. There are so many kinds of audiences and its helpful to understand their individual preferences and habits. In our Under the Microscope series, we survey mobile gamers in various regions to see the common threads and differences across…

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