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In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…
With everything they do, mothers deserve to feel special by their loved ones. That’s why people all around the world celebrate Mother’s Day in different ways to honor the mother figures in their lives. To express how important they are, the majority of people buy gifts in hopes of seeing a smile on their mom’s…
Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…
The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale. As mobile gaming has exploded because of the COVID-19 pandemic, it…
Mobile gaming usage grew exponentially in the past year, and that growth is only set to continue to rise in Latin America and countries all over the world. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the unique behaviors…
As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…
Consumers all over the world have turned to mobile and games on mobile, specifically, over the last year to provide fun and entertainment, and consumers in Colombia are no different. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the…
In the last year, we have seen an already burgeoning market reach new heights. Prompted by COVID-19 lockdowns, people were spending more time and money than ever before on mobile games. While this gained the attention of advertisers, there is still some confusion as to what kind of consumers play mobile games. At AdColony, we…
The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many people in the U.S., remote work had become a necessity in the past year to keep businesses running. During that time,…
When looking for entertainment or a way to pass the time, consumers consistently look to their mobile devices as they are readily available and capable of providing endless forms of fun. Within those devices, engagement with games on mobile has risen drastically over the past year, and this new love of gaming is not going…