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2018’s Privacy Scandals Left Indelible Impact on Consumers, Study Finds

Posted Mar 26, 2019

One of mobile marketing’s core strengths is the ability to target individual devices with mobile IDs, but the events of the past year – from the Cambridge Analytica data scandal to the Experian breach – have put consumers on high alert. Now, a full year after these privacy concerns began to surface, and the European…

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Mobile Monday: Facebook Video vs. Viewability and Our Favorite Siri Shortcuts!

Posted Oct 22, 2018

Facebook’s 2018 continues to be a bit grim on the news front. Election manipulation, Instagram founders leaving, and now the social network is under fire from its [real] customers — advertisers. But hey, they’re still working on that dating app? Apple’s started highlighting apps that feature Siri shortcuts and we couldn’t be more excited! Check out…

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Mobile Monday: Facebook’s Bad Week & UK Mobile Viewability

Posted Oct 1, 2018

This Mobile Monday we’re taking a look at Instagram’s potential illicit drug problem and how it impacts brand safety. Don’t forget Facebook’s compromised security. Also on the docket this week is the rise in mobile ad viewability in the U.K. Check it out! Instagram’s Drug Problem & Facebook’s Continued Security Woes Last week, Instagram’s founders…

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Mobile Beyond Social: Why Brands Should Move Past the News Feed

Posted Jan 16, 2018

Printed things, the adage goes, is more believable than word of mouth. In the era of the Internet, that “printing” has moved from ink and paper to zeroes and ones. With the screens in our pocket taking up more and more of our attention, and social a huge part of that, it’s no wonder that…

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