The Gamer Stereotype Blog Header

The Gamer Stereotype – All Wrong

Posted Oct 20, 2020

Gaming as a category and as an opportunity has grown steadily over the past few years – and has accelerated even more over the past six months. Yet there is still a pervasive stereotype of gamers, held by both marketers and consumers. AdColony’s recent research has been focused on breaking down the stereotype of gamers…

Read more
Rewarded Ads Blog Header

Rewarded Video Versus In-App Purchases

Posted Oct 12, 2020

With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…

Read more
Gaming Experience Blog header

The Mobile Gaming Experience: Motivations and Multitasking

Posted Oct 5, 2020

At this point, we’ve established that mobile gaming is ubiquitous. Whether they self-identify with the label or not, gamers span generations, genders, income brackets, education levels, geographies, and almost every other socio-economic-demographic split imaginable. While mobile gaming is popular across demographics, the gaming experience and the motivation to engage with mobile games differ greatly between…

Read more
Who is Gamer Blog Header

Self-Identification: Which Americans Call Themselves Gamers

Posted Sep 28, 2020

Several years of research have proven that gaming (especially on mobile) is no longer a niche market. What we once thought of who “gamers” are has been completely upended. The truth is not everyone who plays games identifies as a gamer and the definition of “gamer” can vary from person to person. That being said,…

Read more
Game Genres Blog Header

Chart-topping Mobile Game Genres

Posted Sep 21, 2020

At any given moment, at least half of the top free apps in the App Store and Google Play are “hypercasual” titles, and they have the highest number of installs on average per app in more than half of the top global markets. These games are almost always free, have a minimalistic interface, and are…

Read more