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To engage and retain high quality users is the goal of any sincere mobile publisher. While whales are coveted, it’s unrealistic to expect each user to become one. Instead, the potential minnows and dolphins must be identified and subsequently nurtured. So what do top mobile publishers look for as indicators of a high quality user?…
Publishers rely on ad monetization to survive. It’s a fact that some may consider a dirty truth of the trade, but the reality is that some users simply won’t make an in-app purchase, pay for an install, or subscribe for premium content. To monetize those users, another method must be considered. Advertising Supports Publishers For…
How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Summer 2017 Publishing Survey are now available. Get the Full Report While the full report…